SINA and AutoNavi Launch Location-based Social Networking Service Platform

  SINA and AutoNavi Launch Location-based Social Networking Service Platform

PR Newswire

BEIJING, Dec. 11, 2012

BEIJING, Dec. 11, 2012 /PRNewswire/ -- SINA Corporation ("Sina") (Nasdaq:
SINA), a leading online media company serving China and the global Chinese
communities, and AutoNavi Holdings Limited ("AutoNavi") (Nasdaq: AMAP), a
leading provider of digital map content and navigation and location-based
solutions in China, today jointly announced a strategic partnership to
integrate and enhance each other's social, location and mobile ("SoLoMo")

As a result of this partnership, AMAP, AutoNavi's mobile map application,
users will be able to sign on using Weibo Connect and access content directly
from SINA Weibo. SINA Weibo users will also have access to the content and
functionality of AMAP. The companies expect such content and product
integration will enhance the social networking and navigational aspects of
each other's mobile offerings.

"Over 70% of SINA Weibo users access the social media platform at least
partially via mobile devices," said Gaofei Wang, Vice President and General
Manager of SINA Mobile. "LBS (location based services) and mapping services
will play a key role in Weibo's mobile strategy, and we are excited to be
partnering with AutoNavi to leverage their expertise in these areas."

"In teaming up with Sina, we are proud to provide our mapping and
location-based services to over 400 million Sina Weibo users, while at the
same time integrating Sina Weibo's social content and SNS features into AMAP,"
said Mr. Congwu Cheng, chief executive officer of AutoNavi. "We believe our
collaboration with Sina Weibo will benefit both of our users and we look
forward to future cooperation between our two companies as we continue to
bring new features and functionalities to our users."

About SINA

We are an online media company serving China and the global Chinese
communities. Our digital media network of (portal), (mobile
portal) and (social media) enable Internet users to access
professional media and user generated content in multi-media formats from the
web and mobile devices and share their interests to friends and acquaintances. offers distinct and targeted professional content on each of its
region specific websites and a range of complementary offerings.
provides information and entertainment content from SINA portal customized for
WAP users. Based on an open-platform architecture to host organically
developed and third-party applications, is a form of social media,
featuring microblogging services and social networking services that allow
users to connect and share information anywhere, anytime and with anyone on
our platform.

Through these businesses and properties and other business lines, we offer an
array of services including mobile value added services ("MVAS"), online
video, music streaming, online games, photo sharing, blog, email, classified
listings, fee-based services, e-commerce and enterprise services. We generate
the majority of our revenues from online brand advertising, MVAS and fee-based

About AutoNavi

AutoNavi Holdings Limited (Nasdaq:AMAP) is a leading provider of digital map
content and navigation and location-based solutions in China. At the core of
its business is a comprehensive nationwide digital map database that covers
approximately 3.6 million kilometers of roadway and over 20 million points of
interest across China. Through its digital map database and proprietary
technology platform, AutoNavi provides comprehensive, integrated navigation
and location-based solutions optimized for the Chinese market and users,
including automotive navigation solutions, mobile location-based solutions and
Internet location-based solutions, and public sector and enterprise
applications. For more information on AutoNavi, please visit

Forward Looking Statements

This press release contains forward-looking statements made under the "safe
harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements can be identified by terminology
such as "will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. SINA and AutoNavi
may also make written or oral forward-looking statements in their respective
reports filed with or furnished to the U.S. Securities and Exchange
Commission, in their respective annual report to shareholders, in press
releases and other written materials and in oral statements made by their
respective officers, directors or employees to third parties. Statements that
are not historical facts, including statements about the companies' beliefs
and expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement. These factors include the risk factors detailed in
the companies' respective annual report on Form 20-F as well as in their other
filings with the Securities and Exchange Commission. All information provided
in this press release is current as of the date of the press release, and
neither SINA nor AutoNavi undertakes any duty to update such information,
except as required under applicable law.

For investor and media inquiries please contact:


Investor Relations
SINA Corporation
Phone: +86-10-8262-8888 x 3112


In China:

Serena Shi
AutoNavi Holdings Limited
Tel: +86-10-8410-7883

Derek Mitchell
Ogilvy Financial, Beijing
Tel: +86-10-8520-3073

In the U.S.:

Jessica Barist Cohen
Ogilvy Financial, New York
Tel: +1-646-460-9989

SOURCE SINA Corporation

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