Pitney Bowes Survey Says 77 Percent of Brand Marketers Have Blended Their Work and Personal Lives

  Pitney Bowes Survey Says 77 Percent of Brand Marketers Have Blended Their
  Work and Personal Lives

Business Wire

STAMFORD, Conn. -- December 11, 2012

Where do you keep your smart phone when your head hits the pillow at night? Is
it within arm’s reach or tucked away in another room? According to a survey
conducted by Pitney Bowes Inc. (NYSE: PBI) at the Direct Marketing
Association’s DMA: 2012 Conference & Exhibition, 69 percent of 175 brand
marketers sleep with their smart phone turned on and within arm’s reach. The
survey also found that 77 percent of brand marketers use the same mobile
device for personal and work email while only 22 percent keep their devices

The barrier between personal and work life amongst highly-connected
professionals such as brand marketers has all but dissolved. Like each helix
on a strand of DNA, the personal and work lives are now blended. Each task
reflects attitudes and behaviors that may fit neatly into the work or personal
bucket, but occur in a sequence that rapidly alters as people move through
each day. The “To Do” list is interwoven between work and play. “Pick up
diapers” is listed just under “Finish the sales forecast.”

As we turn the mirror to see marketers as consumers themselves, the reflection
also reveals the real marketing challenge today: How do marketers target B2B
clients or consumers who are increasingly living and communicating in this
hybrid manner?

“As the walls between work and play become more porous, marketers must be more
precise as they use big data to reach their targets,” said Dan Kohn, Vice
President, Corporate Marketing, Pitney Bowes. “Customer analytics reveal work
and play activities of desired consumer segments. By examining a few – just
the right few – types of data during segmentation, brands may intelligently
communicate with customers during either work or play modes.”

As an expert in communications between brands and consumers, Pitney Bowes
offers tips to help marketing professionals reach B2B clients and consumers
where they dwell - at work and at play.

Data That Helps Target Blended Personae

Time of Day    What time of day is your message hitting your customer?
Location         Does geo-location place them at home or the office or en
Browsing         Does their browser reveal shopping and social media habits at
                 certain times of day?
Transactions     How often and how much do they spend with your brand? What
                 are these patterns?
Social           Are they participating with your brand online? Do they take
                 your surveys?

Pitney Bowes Software Customer Analytics solutions feature Spectrum, Portrait
Explorer, Portrait Miner and Portrait Uplift.

Spectrum incorporates master data management capabilities with a future-proof
approach that helps organizations build, extend, understand and leverage
complex relationships and hierarchies within and across organizational
boundaries and into the realm of social networks and big data. The solution
delivers actionable insight to drive efficient and effective customer
interactions and communications across all channels by combining the
disciplines of data quality, data integration and master data management with
spatial, social and predictive analytics in one comprehensive solution.

Portrait Explorer deals with mass volumes of customer data and serves it up to
business users in an easy-to-use and compelling interface. By providing direct
access to business users as well as to the data analysts, companies and
organizations gain a greater level of customer understanding in a fraction of
the time.

Portrait Miner utilizes state-of-the-art 3D data visualization and rapid
modeling automation to uncover important data relationships. The solution
helps organizations gain fast actionable insight into customers and predict
future and profit-impacting behaviors.

The Portrait Uplift solution goes beyond traditional modeling approaches which
predict customers likely to buy, and, instead, predicts how much a marketing
interaction will increase, or decrease, a customer’s likelihood to purchase.

About Pitney Bowes:

Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue.The
company’s solutions for financial services, healthcare, legal, nonprofit,
public sector and retail organizations are delivered on open platforms to best
organize, analyze and apply both public and proprietary data to two-way
customer communications. Pitney Bowes is the only firm that includes direct
mail, transactional mail, call centers and in-store technologies in its
solution mix along with digital channels such as the Web, email, live chat and
mobile applications. Pitney Bowes is a $5.3 billion company with 29,000
employees worldwide. Pitney Bowes: Every connection is a new opportunity™.


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Jessica Fuller, 212-279-3115 ext.256
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