Newell Rubbermaid Expands Shanghai Office To Accelerate Growth in China

  Newell Rubbermaid Expands Shanghai Office To Accelerate Growth in China

  Growing team with new capabilities as Newell drives Growth Game Plan into
                                    action

Business Wire

ATLANTA -- December 11, 2012

Newell Rubbermaid (NYSE: NWL) today announced the expansion of its office in
Shanghai as the company continues to drive its Growth Game Plan into action.

A traditional lion dance marked the opening of Newell Rubbermaid's expanded
office in Shanghai. (Pho ...

A traditional lion dance marked the opening of Newell Rubbermaid's expanded
office in Shanghai. (Photo: Business Wire)

“We are adding space to accommodate a growing team with new capabilities,
supported by a larger investment in the brands within our portfolio that have
the ability to win bigger in this priority market,” said Bill Burke, Chief
Operating Officer of Newell Rubbermaid. “For a number of years, our Tools and
Fine Writing businesses have led the way in China with solid growth, and our
Commercial Products and Baby segments are also making good progress. We are
now in a position to begin building our go-to-market system at scale in China,
utilizing Shanghai as a key hub.”

“Newell Rubbermaid has preferred brands and leading market shares in many
countries across the world. This is an exciting new growth phase for the
company as it accelerates investment and builds its business in one of the
fastest growing and most dynamic markets in the world,” said Mark Tarchetti,
Newell Rubbermaid’s incoming Chief Development Officer.

Newell Rubbermaid’s Growth Game Plan strategy is leveraging global megatrends
fueling consumption that are especially prominent in China. For example, as
consumers’ aspirations and wealth increase, they are seeking brands that are
symbolic of their newfound achievement. This is driving the growth of the
company’s Fine Writing brands, including Parker® and Waterman®. The company
has over 450 branded shop-in-shops operating in department stores across
China.

With China’s steel production approaching half of total world output, the
company’s Lenox® brand of industrial cutting solutions has seen strong growth
by enabling the processing of steel and other metals into manufactured goods,
especially in heavy industries such as aviation, shipbuilding and autos.

The rise of urbanization and the growth of mega-cities are fueling a
construction boom, which is an opportunity for the company’s Irwin Tools® and
Dymo® industrial labeling products.

Increased access to healthcare is driving the growth of hospitals and placing
an increasing emphasis on maintaining hygienic environments that reduce the
spread of infection, which is an opportunity for the company’s Rubbermaid
Commercial Products® and Rubbermaid® Healthcare brands.

With a rising middle class comes the drive for access to education, which is
an opportunity for the company’s Writing portfolio, including its Sharpie®,
Paper Mate® and Expo® brands.

The expanded Shanghai office currently houses nearly 200 employees, with
additional capacity for future growth. It adds to existing sales and
procurement offices in Beijing and Shenzhen, several Tools technical centers
and a Fine Writing innovation center, as well as a number of manufacturing and
distribution facilities across China. The office is located in the recently
opened Gubei International Fortune Center II development in the Gubei New
District of Shanghai.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer
and commercial products with 2011 sales of approximately $5.9 billion and a
strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®,
Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®,
Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are
available on the company’s website, www.newellrubbermaid.com.

NWL-CO

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Contact:

Newell Rubbermaid
Nancy O’Donnell, +1-770-418-7723
Vice President, Investor Relations
or
David Doolittle, +1-770-418-7519
Vice President, Corporate Communications