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Deutsche Bank Appointed as Depositary Bank for the Sponsored Level I American Depositary Receipt Program of Heineken N.V.



  Deutsche Bank Appointed as Depositary Bank for the Sponsored Level I
  American Depositary Receipt Program of Heineken N.V.

Business Wire

NEW YORK & AMSTERDAM -- December 11, 2012

Deutsche Bank today announced its appointment as depositary bank for the
non-capital raising sponsored Level I American Depositary Receipt (ADR)
program of Heineken N.V. (Heineken).

Heineken has wide international presence through a global network of
distributors and breweries. Heineken owns and manages one of the world’s
leading portfolios of beer brands and is one of the world’s leading brewers in
terms of sales volume and profitability.*

René Hooft Graafland, CFO and member of the Executive Board at Heineken said
“Greater focus on the US market via the launch of a sponsored Level I ADR
program will allow Heineken to diversify its US shareholder base, increase
liquidity and improve brand recognition. Heineken is pleased to have appointed
Deutsche Bank as ADR depositary who will help us to achieve our US investor
relations goals.”

Akbar Poonawala, Head of Global Equity Services at Deutsche Bank said, “We are
pleased to have been appointed depositary by Heineken, one of the most
recognized global beverage companies. Deutsche Bank will offer its broad range
of customized services to assist Heineken in enhancing the visibility of its
ADR program with the investor community, as well as raising awareness of its
global brand.”

*Source: Heineken N.V. (December 2012)

About Deutsche Bank Trust & Securities Services

Deutsche Bank’s Trust & Securities Services business, part of Global
Transaction Banking, is one of the leading providers of trustee, agent,
depositary, registrar, SPV management and related services for a wide range of
financial structures and transactions. It is a leading depositary for American
and Global Depositary Receipts, providing value-added services to companies
raising capital in international markets or listing on the New York, NASDAQ,
London, Luxembourg, Singapore or NASDAQ Dubai stock exchanges by means of
depositary receipts. It also offers both mutual and alternative fund
administration and provides securities custody, clearing and agency lending
services from a global network spanning more than 30 markets. Additional
details are available on www.adr.db.com or www.tss.db.com.

This announcement appears as a matter of record only. This announcement has
been approved and/or communicated by Deutsche Bank AG New York.

American Depositary Receipts have been registered pursuant to the US
Securities Act of 1933 (the "Act"). The investment or investment service which
is the subject of this notice is not available to retail clients as defined by
the UK Financial Services Authority. This notice has been approved and/or
communicated by Deutsche Bank AG New York. The services described in this
notice are provided by Deutsche Bank Trust Company Americas (Deutsche Bank) or
by its subsidiaries and/or affiliates in accordance with appropriate local
registration and regulation. Deutsche Bank is providing the attached notice
strictly for information purposes and makes no claims or statement, nor does
it warrant or in any way represent, as to the accuracy or completeness of the
details contained herein or therein. This announcement appears as a matter of
record only. Neither this announcement nor the information contained herein
constitutes an offer or solicitation by Deutsche Bank or any other issuer or
entity for the purchase or sale of any securities nor does it constitute a
solicitation to any person in any jurisdiction where solicitation would be
unlawful. No part of this notice may be copied or reproduced in any way
without the prior written consent of Deutsche Bank. Past results are not an
indication of future performance. Copyright© December 2012 Deutsche Bank AG.
All rights reserved.

Contact:

Deutsche Bank AG
Press & Media Relations
Duncan King, +1 212 250 4864
duncan.king@db.com
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