Reveal Your Inner Cat With Friskies® "Catify Yourself" Mobile App

      Reveal Your Inner Cat With Friskies® "Catify Yourself" Mobile App

New App Allows Users to Create and Share Funny Personalized "Cat-ified" Photos

PR Newswire

ST. LOUIS, Dec. 11, 2012

ST. LOUIS, Dec. 11, 2012 /PRNewswire/ --If you've ever wondered what you or
your friends and family would look like as cats, download the new Friskies®
"Catify Yourself" app and start creating, posting and sharing your funny
Cat-ified photos with friends and family today.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/59557-friskies-catify-yourself-introduces-mobile-app-your-funny-cat-ified-photos

(Photo: http://photos.prnewswire.com/prnh/20121211/MM26408 )

A leader in apps and tablet games for cats and humans, the new, free Friskies
"Catify Yourself" app allows you to send photo messages to your friends from a
cat-like you. The iPhone app is easy to use and free from the App store now.
You can also use "Catify Yourself" on the Friskies Facebook page. Start
Cat-ifying, and share your photos on the Friskies Facebook page for the
opportunity for your photo to become the Friskies "Catify Photo of the Day."

Watch our 'how-to' video, or just get started by choosing one of the cat
background templates. The background templates feature cats with toys or in
playful poses. And just in time for the holidays, Friskies® offers special
holiday-themed templates for those ready to take Cat-ification to a very merry
place by surprising their friends and family with Cat-ified holiday
e-greetings.

Once you've chosen a template, take a photo of yourself or choose one from
your camera roll, and add a caption from the list. Friskies offers dozens of
funny captions to fit a variety of expressions and situations including
"Awkward," "Somebody a grouchy bear today?" "I'll explain later," "Can you
pick up some paper towels on the way home?" and "Do you feel as good as I
look?" With so many possible combinations of fun backgrounds, quirky captions
and your photos, final Cat-ified photos can range from hilarious to cute to
just plain strange.

"Cats have incredible sensory abilities and playful imaginations. We're
fascinated by them, and this app lets us have fun with the idea of what it
would be like to be cats for a while, at least in photos, and share those
photo moments with family and friends," said Shawn Brain, assistant brand
manager for Friskies. "We've enjoyed a lot of laughs creating Cat-ified images
of ourselves, but seeing people's reactions when they receive Cat-ified photos
is just as much fun. We can't wait for people to try it out and start
sharing."

In addition to sharing with family, friends, and on Facebook with Friskies,
images created with the "Catify Yourself" app make great mobile phone
wallpaper or social media profile pictures. Create and upload photos to share
with us anywhere you'd use a photo of yourself, including Facebook, Twitter,
Google Plus and even LinkedIn.

Friskies offers a variety of free tablet and mobile games and apps for cats
and humans, including "Cat Fishing" for cats on iPhone and Android mobile and
tablet platforms, and "You vs. Cat," the first Friskies game you can play with
your cat, for Android and iPhone tablets. For more information about Friskies
Games for Cats, search your App Store for "Friskies" and please visit
www.GamesforCats.com.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is manufactured
by Nestle Purina PetCare, a global leader in the pet care industry. Nestle
Purina PetCare promotes responsible pet care, humane education, community
involvement and the positive bond between people and their pets. The North
American headquarters for Nestle Purina PetCare is located at Checkerboard
Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle
S.A. – the world's largest food company. All trademarks are owned by Societe
des Produits NestleS.A. or used with permission.

SOURCE Nestle Purina

Contact: Bristel Bowen, Red Fan Communications, +1-512-551-9253 office,
+1-512-917-4319 mobile, Bristel@RedFanCommunications.com; or Julie Voss
Catron, Friskies, +1-314-982-3064 office, +1-314-614-2553 mobile,
Julie.VossCatron@Purina.Nestle.com