Holiday Email Subscribers Welcome SMS Promotions

Holiday Email Subscribers Welcome SMS Promotions 
Responsys Research Underscores the Opportunity for Marketers to
Foster Customer Relationships Across Digital Channels 
SAN BRUNO, CA -- (Marketwire) -- 12/11/12 --  Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, today revealed that nearly 40 percent of
consumers who opt into email promotions from retailers are also
interested in receiving deals from those retailers via SMS during the
holidays(1). As consumers shop more on their mobile devices -- this
Cyber Monday saw a 96 percent increase in mobile sales over 2011(2)
-- and the percentage of email opens coming from mobile devices
steadily grows(3), marketers will have a massive opportunity to drive
online and in-store purchases this holiday season and beyond through
smart cross-channel marketing. 
"The mobile phone is an incredibly personal device, so while the
opportunities for mobile marketing are immense, it's critical that
marketers take the time to design great permission-based mobile
experiences that complement campaigns on other channels," said
Michael Della Penna, Senior Vice President of Emerging Channels at
Responsys. "Long-term success in the mobile channel requires a deep
understanding of customer needs and interests as well as the ability
to coordinate mobile with the other key digital channels of email,
social and display." 
Della Penna added, "The holiday season is a great time for marketers
to experiment with mobile as part of their integrated cross-channel
marketing strategy given consumers are traveling, out shopping and on
high alert for discounts and offers from their favorite retailers.
For example, offering information about an invite-only discount or a
reminder that gift wrapped packages are ready for pick-up are
effective ways to engage customers who have opted-in to receive
mobile messages from your brand." 
When it comes to the types of promotions consumers would like to
receive via text message during the holiday season, Responsys' survey
found that location-based offers are most popular (42 percent), but
more general discounts, offers and deals are nearly equally as
intriguing (39 percent). Information about in-store sales and events
(37 percent), invites to sweepstakes and contests (32 percent
) and
gift guides and product recommendations (32 percent) are not far
behind. Unsurprisingly, younger adults (18-29 year olds) are most
interested (64 percent) in receiving location-based promotions via
text message. However, 50 percent of 30-39 year olds and 42 percent
of 40-54 year olds also expressed such interest, reflecting the
growing adoption of mobile technology across generations.  
Since consumers can get a text, read an email, surf the web and check
out a display ad all on a mobile device, there's tremendous
opportunity to optimize other channels for mobile; one of the most
popular of which is email. To help marketers address the growing
challenge of keeping mobile email subscribers engaged, Responsys
released its first ever Mobile Email Guide. This guide, developed by
Responsys' creative and strategic services team, provides design
strategies and tips for marketers to create emails that render
effortlessly on smartphones and tablets. 
To learn more about how Responsys helps marketers launch and
orchestrate campaigns for the mobile channel, while optimizing other
digital channels for the mobile experience, visit: To download a complimentary
copy of the Responsys Mobile Email Guide, visit: 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: SMS promotions welcome amongst holiday email
    subscribers @Responsys #mobilemarketing

Additional Resources 

--  Read more about the Responsys Mobile Email Guide on the NSM Blog:
--  Pin images of the Responsys Mobile Email Guide on Pinterest:
--  Like Responsys on Facebook:
--  Follow Responsys on LinkedIn:

About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit  
(1) Omnibus survey conducted by Research+Data Insights of 1,039
adults aged 18 and above in the U.S. from November 9 to 13, 2012. The
data has been weighted to reflect the demographic composition of
adults in the U.S. 
(2) Source: IBM: 
(3) As of May 2012, nearly 30 percent of email opens come from mobile
devices. Source: Return Path: 
Heather MacKinnon 
Responsys, Inc. 
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