Sony Mobile Offers Xperia Smartphone Users VIP Access with the "Xperia Lounge"

Sony Mobile Offers Xperia Smartphone Users VIP Access with the "Xperia Lounge"

  PR Newswire

  LONDON, December 11, 2012

LONDON, December 11, 2012 /PRNewswire/ --



  *New entertainment application with exclusive content and competitions
    across Music, Film, Gaming and Sports 
  *Launching with amazing firsts from Coldplay, Swedish House Mafia and FIFA

Sony Mobile Communications today announced the Beta release of Xperia Lounge -
a new Android application available to download from Google Play - that gives
users backstage access to a world of Sony entertainment and VIP experiences
direct from their smartphone.

Xperia Lounge is a destination for accessing new content from Sony's
world-class portfolio of partners and sponsors on a smartphone. It contains a
diverse and regularly updated selection of content across music, sports, films
and gaming that will appeal to a wide audience and can be activated anywhere
across the world. Consumers will be able to enter competitions to win tickets
to experiences such as concerts, movie premieres or sporting events. It will
also allow consumers to stream live concerts, get exclusive behind the scenes
footage for new films, access music and even meet celebrities. In the future
users will also be able to personalize the app so that they get access to the
content that interests them the most.

Stephan Croix, marketing director at Sony Mobile Communications said,"The
Xperia Lounge gives consumers access to unique entertainment experiences which
only Sony can deliver. It is part of our wider mission to engage with
consumers in a more intimate way by creating immersive experiences on their
Xperia smartphone wherever they are."

Xperia Lounge is launching with exclusive content from Coldplay, the chance to
win tickets to see Swedish House Mafia on their farewell worldwide tour and
later in the year an opportunity to attend FIFA events such as the
Confederations Cup and the FIFA Interactive World Cup.

Xperia Lounge is designed for all Android users but only owners of an Xperia
smartphone can access all the experiences including VIP and streaming mobile
content. Owners of other Android smartphones can download the free app, enter
competitions and enjoy experiences provided they register through Sony's
channels on Facebook, Google + or Sony Mobile.com.

Xperia Lounge will be available in 11 languages from launch including English,
French, German, Spanish, Chinese, Japanese, Portuguese and Indonesian with
more languages added in the future.

Sony Mobile recently released its new range of One-touch enabled Xperia
smartphones, Xperia T, Xperia J and Xperia V.

FOR MEDIA INFORMATION PLEASE CONTACT:

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a
leading global innovator of audio, video, game, communications, key device and
information technology products for both the consumer and professional
markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications
delivers the best of Sony technology, premium content and services, and easy
connectivity to Sony's world of networked entertainment experiences. For more
information: http://www.sonymobile.com .

"Sony" and "BRAVIA" are registered trademarks or trademarks of Sony
Corporation. "Xperia" is a trademark of Sony Mobile Communications. All other
trademarks or registered trademarks are the property of their respective
owners.

Contact: global.press@sonymobile.com & +44-208762-5858


 
Press spacebar to pause and continue. Press esc to stop.