HEINEKEN establishes sponsored 'Level 1' American Depositary

HEINEKEN establishes sponsored 'Level 1' American Depositary Receipt
programme 
AMSTERDAM, NETHERLANDS -- (Marketwire) -- 12/11/12 --  
Amsterdam, 11 December 2012 - Heineken N.V. ('HEINEKEN') today
announced that it has established a sponsored 'Level I' American
Depositary Receipt ('ADR') programme. The transition from the
previous unsponsored to the new sponsored ADR programme is aimed at
better facilitating the trading of Heineken N.V. stock in the United
States. 
Rene Hooft Graafland, member of the Executive Board/CFO at Heineken
N.V. said:
"Greater liquidity in the U.S. market through the launch of
a sponsored Level I ADR programme is expected to further diversify
our shareholder base in this important market and enhance corporate
brand recognition." 
Deutsche Bank has been appointed as the depositary bank for the new
sponsored
ADR programme. The ratio between Heineken N.V. ADRs and the
ordinary Dutch (EUR
denominated) shares is 2:1, i.e. two ADRs
represent one Heineken N.V. ordinary
share. 
The new sponsored ADR programme has not been established in
connection with a
capital raising transaction and no shares of
Heineken N.V. stock will be issued
to support it. The ADRs will not
be listed on any U.S. stock exchange. The ISIN
and CUSIP numbers of
the ADRs are US4230123014 and 423012301, respectively. 
Editorial information: 
HEINEKEN is a proud, independent global brewer committed to surprise
and excite
consumers with its brands and products everywhere. The
brand that bears the founder's family name - Heineken(R) - is
available in almost every country on the globe and is the world's
most valuable international premium beer brand. The
Company's aim is
to be a leading brewer in each of the markets in which it operates
and to have the world's most valuable brand portfolio. HEINEKEN
wants
to win in all markets with Heineken(R) and with a full brand
portfolio in markets
of choice. The Company is present in over 70
countries and operates more than
160 breweries with volume of 214
million hectolitres of group beer sold. HEINEKEN is Europe's largest
brewer and the world's third largest by volume.
HEINEKEN is committed
to the responsible marketing and consumption of its more
than 250
international premium, regional, local and specialty beers and
ciders.
These include Heineken(R), Amstel, Anchor, Biere Larue,
Bintang, Birra Moretti,
Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus,
Sagres, Sol, Star, Strongbow,
Tecate, Tiger and Zywiec. Our leading joint venture brands include
Cristal and Kingfisher. On a pro-forma 2011 basis, including APB,
revenue totaled EUR18.5 billion and EBIT (beia) EUR3.0 billion. The
number of people employed is around 78,000. Heineken N.V. and
Heineken Holding
N.V. shares are listed on the Amsterdam stock
exchange. Prices for the ordinary
shares may be accessed on Bloomberg
under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000
Service under HEIN.AS and HEIO.AS. Most recent information is
available on HEINEKEN's website: www.theHEINEKENcompany.com. 
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that: 
(i) the releases contained herein are protected by copyright and    
other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and     
originality of the information contained therein. 
Source: HEINEKEN NV via Thomson Reuters ONE 
[HUG#1664017] 
Press enquiries
John Clarke
E-mail: john.g.clarke@heineken.com
Tel: 20-5239-355 
John-Paul Schuirink
E-mail: john-paul.schuirink@heineken.com
Tel: 20-5239-355 
Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: 20-5239-590 
Lucia Bergamini
E-mail: investors@heineken.com
Tel: 20-5239-590