Havas names Matt Weiss as Global Chief Marketing Officer of Havas Worldwide
PUTEAUX, France, Dec. 11, 2012
PUTEAUX, France, Dec. 11, 2012 /PRNewswire/ --Following their recent
successful rebranding, Havas Worldwide announced today that Matt Weiss will
join the network as Global Chief Marketing Officer. In his new role, Weiss
will work closely with key leaders across the Havas Worldwide network to drive
growth for the agency and its clients. Based in the New York office, Weiss
will officially begin his new role in January 2013.
"Matt joins our team at an exciting time for Havas Worldwide: We're coming off
one of our strongest ever years for new business. The rebranding has
underscored our unique integrated structure and digital-at-the-core model
while acting as a real growth accelerator," said Havas CEO David Jones.
"Matt's experience working with some of the world's largest and most
innovative brands will be a huge asset in driving our clients' businesses
forward and with it our own growth. He has an impressive track record in
winning new business, gets both brand and digital, and shares our enthusiasm
for the enormous opportunity that the digital revolution presents to our
clients and our own business."
Weiss joins the network just three months after Havas renamed its 316 offices
to Havas Worldwide. This operation was a major success and drove momentum in
the business around the world. In the last two months the company has won
Louis Vuitton globally, Berluti globally, Diet Coke in Europe, the European
Central Bank, and La Poste together with the global Unilever data business.
Weiss replaces Naomi Troni, who was recently appointed CEO, Havas Worldwide
Southeast Asia. Troni has worked within the network since 2004 in various
roles in the UK and the US and is a member of the Havas Worldwide Executive
In taking this position Weiss commented, "I was drawn to the scope and scale
of Havas Worldwide and their unique position as being one of the most agile,
collaborative, and digitally innovative of all the global networks. Equally
intriguing is their unique view of the changing marketing landscape - a deep
understanding of how social media and corporate responsibility are
intrinsically linked to drive business results for clients."
Weiss is not a newcomer to global marketing, having spent eight years at
McCann Worldgroup, first as new business director for McCann NY and then as
Chief Growth Officer for the network. In that time he was credited with
bringing significant wins to the agency such as Intel, Nikon, Verizon
Wireless, Holiday Inn, and Weight Watchers, to name a few. Prior to that he
was part of the pitch winning team that brought MasterCard's "Priceless"
campaign to market. For four years he ran that business—first domestically and
then globally—forming the founding US team credited with work that won almost
every creative award in the business.
In 2010 he left to join kbs+ as Chief of Staff, where he was part of the
executive leadership team running the agency and overseeing business
development. Weiss was also active managing multiple accounts, which he either
won or expanded within the agency, including Goldman Sachs, Intel, and
"I am incredibly energized by the entrepreneurial talent and unique offerings
across Havas Worldwide. David and his team are committed to superb creative
and progressive initiatives such as One Young World and it's clear they
understand what truly matters to clients today."
Havas (Euronext Paris: HAV.PA) is one of the world's largest global
advertising and communications services groups. Headquartered in Paris, Havas
operates through its two Business Units, Havas Creative and Havas Media.
Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com)
network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold (www.arn.com) micronetwork (16 agencies in 15 countries on 5
continents) as well as other agencies with strong local identities.
Havas Media (www.havasmedia.com) operates in over 100 countries and
incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas
A multicultural and decentralized Group, Havas is present in more than 100
countries through its networks of agencies and contractual affiliations. The
Group offers a broad range of communications services, including digital,
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is available on
the company's website: www.havas.com
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide Network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group,
IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt
Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is
the largest unit of the Havas group, a world leader in communications
(Euronext Paris SA: HAV.PA)
+33 (01) 58 47 90 36
Global Communications Director
SOURCE Havas Worldwide
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