Best Western Passes 500,000 Fans On Facebook Leads All Hotel Brand Pages

Best Western Passes 500,000 Fans On Facebook Leads All Hotel Brand Pages 
Direct booking capabilities, innovative promotions and 200 percent Facebook 
fan growth among the notable social media achievements for the brand in 2012 
PHOENIX, Dec. 11, 2012 /CNW/ - Best Western International announced today that 
the brand's Facebook page has surpassed 500,000 fans, further solidifying Best 
Western as the No. 1 hotel brand on the world's largest social network. Best 
Western now reaches more than 14,000,000 travelers each week through Facebook 
and has more likes of its official page than any other hotel brand. 
(Logo: http://photos.prnewswire.com/prnh/20120113/MM35506LOGO-a) 
"We were one of the first lodging companies to embrace social media and since 
then we have made it a priority to involve a social layer in every major brand 
initiative at Best Western to better engage with our customers and travelers," 
said Dorothy Dowling, senior vice president, marketing and sales for Best 
Western International. "We understand that social media platforms and Facebook 
in particular are where people discuss, research and plan their travel and 
being part of that conversation for more than half-a-million of our fans on 
Facebook is something we're extremely proud of." 
Reaching the 500,000 fan milestone caps a remarkable year in social media 
growth for Best Western, which saw the brand increase its Facebook fans by 
more than 200 percent during the calendar year. Other notable social media 
achievements in 2012 include: 


    --  Becoming the first major international hotel chain to allow
        customers to book a hotel room directly through the brand's
        Facebook page
    --  Launching the "Be a Travel Hero" campaign – a Facebook
        app allowing travelers to invite friends on a virtual dream
        vacation and earn points towards prizes and free hotel stays
    --  Holding the first ever Best Western Fan Awards, a Facebook
        contest allowing fans to vote for the most unique Best Western
        properties in the world
    --  Integrating TripAdvisor directly into the new Bestwestern.com
        – allowing travelers to view property reviews, rating and
        read guest comments without ever leaving the brand website

"Going into 2013, we will continue to invest in providing unique content and 
experiences through all our social media channels and ensure we are not only 
sharing but also listening to what our fans have to say and engaging with them 
in an authentic way," said Dowling. "Additionally, we'll be updating our 
popular 'Best Western to Go' mobile app with more features and ways for 
travelers to share their experiences through social media."

To learn more, please visit the following Best Western resources:
    --  For bookings:
        www.bestwestern.com,
        which now features fresh TripAdvisor reviews and opinions,
        enhanced hotel details, additional photos and a shorter booking
        process providing all travelers with a better online experience
    --  For Best Western's mobile offerings:
        http://www.bestwestern.com/mobileapps/
    --  Like Best Western on Facebook:
        www.facebook.com/BestWestern
    --  Read the Best Western blog:
        www.youmustbetrippin.com
    --  Follow Best Western on Twitter:
        www.twitter.com/thebestwestern
    --  For rewards:
        www.bestwesternrewards.com
    --  For Best Western's Business Advantage:
        http://www.bestwestern.com/programs/businessadvantage

ABOUT BEST WESTERN INTERNATIONAL, INC. Best Western International, Inc., 
headquartered in Phoenix, Ariz., is a privately held hotel brand made up of 
more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN 
PREMIER® hotels in more than 100* countries and territories worldwide. Now 
celebrating 66 years of hospitality, Best Western welcomes hundreds of 
thousands of guests nightly. Best Western provides its hoteliers with global 
operational, sales, marketing and promotional support, and online and mobile 
booking capabilities. More than 15 million travelers are members of the 
brand's award-winning loyalty program Best Western Rewards®, one of the few 
programs in which members earn points that never expire and can be redeemed at 
any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, 
racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with 
exciting ways to interact with the brand. Best Western in 2011 was named AAA's 
and CAA's Hotel Partner of the Year and bestwestern.com was named the 2011 
Compuware Best of the Web Gold award winner. For more information or to make a 
reservation, please visit bestwestern.com.

*Numbers are approximate and may fluctuate.

 
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|CONTACT:|Laura Cherry                                                                                                  
 |Owen Clark                                                                                               |
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|        |Best Western International                                                                                    
 |Allison+Partners                                                                                         |
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|        |(602) 957-5668                                                                                                
 |(415) 277-4931                                                                                           |
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|        |laura.cherry@bestwestern.com|bestwestern@allisonpr.com|
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http://www.bestwestern.com

http://photos.prnewswire.com/prnh/20120113/MM35506LOGO-a

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SOURCE: Best Western International

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CO: Best Western International
ST: Arizona
NI: LEI LEI INTERNET INTERNET 

-0- Dec/11/2012 16:48 GMT