WebMediaBrands' Inside Network Research Findings – Developers Can Win on
Facebook Canvas With Targeted Design and Cross-Platform Support
Inside Network's Social App Research Service (SOARS) shows value of
sophisticated app design to increase engagement
SAN FRANCISCO -- December 11, 2012
WebMediaBrands Inc.'s (Nasdaq: WEBM) Inside Network, the leader in tracking
application performance and market trends across social and mobile platforms,
today announced the publication of the first report in its recently launched
Social App Research Service (SOARS). SOARS monthly reports help companies
capitalize on the growing social economy by providing insight into user and
developer trends in specific app genres.
The report, "Facebook Games: Increasing Consumer Engagement," examines
prospects for social games on the maturing Facebook canvas and successful
strategies for increasing conversion rates and revenue. It concludes that
developers must utilize more effective customer engagement and retention
methods to increase users’ lifetime value. According to the report, 49% of
Facebook gamers play at least every day and 31% play a few times per day.
"While many casual gamers are drifting from Facebook to mobile games, gamers
play frequently on Facebook," said report author Billy Pidgeon, senior analyst
for Inside Network. "Games that play well across Facebook and mobile platforms
keep gamers connected for more value, and well-designed Facebook-only games
can achieve higher conversion rates and revenue per paying user."
For more information and subscription options for SOARS and other research
from Inside Network, contact Scott Bialous, General Manager,
About Inside Network Research
Inside Network Research is comprised of industry-leading research
servicesMobile App Research Serviceand Social App Research Service) and
products (AppData,PageData,GPlusData, andFacebook Marketing Bible).
SocialAppResearchService(SOARS) is our monthly social app research report
package. These original reports provide insight into user and developer trends
in specific social app genres, and also explore broader implications for the
social ecosystem as a whole. Quarterly research analysis webinars are hosted
for annual SOARS subscribers. Clients also have access to up to 10 analyst
calls per year to discuss research report topics. SOARS research is led by
veteran industry analyst Billy Pidgeon.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a
leading Internet media company that provides content, education, and career
services to social media, traditional media, and creative professionals
through a portfolio of vertical online properties, communities, and trade
shows. The Company's online business includes: (i)mediabistro.com, a leading
blog network providing content, education, community, and career resources
(including the industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news, advertising,
public relations, publishing, design, and mobile; (ii)InsideNetwork.com, a
leading network of online properties providing original market research, data
services, news, and job listings on the Facebook platform, on social gaming,
and on mobile applications ecosystems; and (iii)SemanticWeb.com, a leading
blog providing content, education, community resources and career resources on
the commercialization and application of Semantic Technologies, Linked Data,
and Big Data. The Company's online business also includes community,
membership and e-commerce offerings including a freelance listing service, a
marketplace for designing and purchasing logos (stocklogos.com) and premium
membership services. The Company's trade show and educational offerings
include conferences, online and in-person courses, and video subscription
libraries on topics covered by the Company's online business.
All current WebMediaBrands press releases can be found online at
Caitlin McKinney, 212-547-7870
Press spacebar to pause and continue. Press esc to stop.