BlackBerry 10 SDK Toolkit Goes "Gold"

BlackBerry 10 SDK Toolkit Goes "Gold" 
Interest from Global, Diversified Developer Community Continues to
Grow as BlackBerry 10 Launch Approaches 
WATERLOO, ONTARIO -- (Marketwire) -- 12/11/12 -- Research In Motion
(RIM) (NASDAQ:RIMM)(TSX:RIM) today released the "gold" build of the
BlackBerry(R) 10 developer toolkit. The "gold" build includes all of
the final tools, components, and APIs that will enable developers to
create integrated, social and beautiful applications for BlackBerry
10, and have the confidence that their apps will delight customers at
launch.  
Native C/C++ and Qt developers can use BlackBerry(R) Cascades(TM) to
build visually stunning applications that offer deeper integration
with core feature elements, such as BlackBerry Hub, than any other
mobile platform today. HTML5 developers can use BlackBerry(R)
WebWorks(TM) to create compelling and rich web applications for
BlackBerry 10 devices that deliver native-like performance and take
advantage of core integration as well. BlackBerry 10 tools are also
available for building with Adobe(R) AIR(R) and porting Android(R)
applications to the platform.  
Developer Interest Growing 
With the BlackBerry 10 launch event less than two months away,
developer interest and excitement for the BlackBerry 10 platform
continues to grow. Top application developers have already committed
to BlackBerry 10 in key categories including games, multimedia,
business and productivity, published media and social networking. For
example, at the recent BlackBerry Jam Asia conference in Bangkok, RIM
showcased over 70 new top application partners and demoed several on
the BlackBerry 10 platform including apps from Fox Sports, MTV India,
Picstory, Viki Video, and Hot Remit.  
Over the past few months, developer outlook toward RIM has improved
broadly and significantly. According to a recent Pivot Point Research
survey commissioned by RIM(i), 58% of developers surveyed would
recommend BlackBerry 10 as a development platform, a 123% increase
from May to October, 2012. The survey also found a steady increase in
satisfaction with the BlackBerry 10 platform among developers,
growing by 56% over the same period. 
"We have been actively engaged with developers from around the world
for many months and as we near the final weeks toward the launch of
BlackBerry 10, the growing dedication and commitment we see from our
developer community is truly outstanding," said Alec Saunders, Vice
President, Developer Relations and Ecosystems at Research In Motion.
"The focus we have had on building a true developer ecosystem and
community is clearly working."  
"We are seeing continued excitement for the BlackBerry 10 platform
from leading brands across the globe. Partners want the recognition
and advantage of being first-to-market on this exciting new
platform," said Martyn Mallick, Vice President, Global Alliances and
Business Development at Research In Motion. "Developers see that
BlackBerry 10 is designed to make it very easy to create compelling
customer experiences that can lead to high adoption and engagement." 
The BlackBerry 10 platform enables developers to create visually
beautiful and powerful applications, with features such as easy
sharing, integration with social networks, and the ability to
seamless flow between apps. Here's what partners are saying:  
PUBLISHED MEDIA: 
"We are excited to offer PressReader on the new BlackBerry 10 when it
debuts early in 2013. With PressReader, BlackBerry 10 customers will
enjoy access to over 2,300 full-content digital newspapers and
magazines in a highly engaging and immersive reading experience with
just one subscription." 
- Alex Kroogman, CEO of NewspaperDirect.  
BUSINESS AND PRODUCTIVITY: 
"With over 70% of our customers accessing their ecobee thermostats
remotely every month, being able to manage their home energy via
mobile is critical to how they interact with the product. As the home
energy industry continues to move towards mobile, I'm confident that
BlackBerry 10 is going to play a key role in helping us maintain our
position as an innovative leader in the smart thermostat market. Our
app on the new platform will offer a better experience and continued
energy savings for ecobee customers." 
- Stuart Lombard, President and CEO, ecobee Inc. 
"Working with BlackBerry 10, we have realized the true potential of a
platform that offers maximum flexibility for building apps quickly
without compromising on performance. The seamlessness with which one
can do deep integration with device features and also use web
technologies is simply amazing. BlackBerry 10, along with the
security and connectivity of the BlackBerry platform, offers immense
scope for developing consumer and business applications. We are quite
excited about the potential that has for applications in the mobile
payments space." 
- Jay Krishna, Director, Digitsecure  
MULTIMEDIA: 
"Our new app for BlackBerry 10 is a major step forward in the NFB's
growing partnership with RIM. A world leader in interactive media and
groundbreaking cinema, the National Film Board has been successfully
working with RIM over the past few years to make film and new media a
more mobile, personalized experience than ever before." 
- Deborah Drisdell, General Director - Accessibility and Digital
Enterprises, National Film Board of Canada. 
"We enjoy building for BlackBerry 10 with its easy to learn and
responsive Cascades development framework. In addition, the seamless
integration with the BBM Social Platform in BlackBerry 10 is simply
awesome! The BlackBerry 10 tools have made developing the PicStory
application much faster than on other platforms."  
- Wvgen Wong, Chief Architect, Risto Mobile 
"Apps for smartphones and tablets are a key part of our digital media
strategy next year, and we are looking forward to being a part of the
BlackBerry 10 launch. We plan to launch the MTV India app for
BlackBerry 10 and are looking into our other brands, like VH1 India
and Nickelodeon India, for the platform." 
- Rajneel Kumar, Vice President and Business Head- Digital Media,
Viacom18 India Pvt Ltd.  
GAMING: 
"Marmalade launched a major BlackBerry 10 promotion to our developer
community in September and the uptake of the offer has far exceeded
our expectations - so there's clearly a huge interest in developing
for the new platform. We've got thousands of developers currently
working on new and engaging apps and games for the BlackBerry
PlayBook and BlackBerry 10 platform using the Marmalade
cross-platform SDK, and we're seeing a steady stream of content from
our developer community being submitted to the BlackBerry World
store. At Marmalade, we passionately believe that more platforms mean
more possibilities for developers so we'll continue to encourage our
community to embrace the eagerly-anticipated new platform." 
- Harvey Elliott, Managing Director and COO, Marmalade. 
"Magmic has been following the development of RIM's new platform
since the launch of the BlackBerry PlayBook. The real turning point
for us was the release of the Dev Alpha test device and the beta
release of the BlackBerry 10 Native SDK. We've experienced RIM's
exceptional commitment to the developer community first hand, and
we've seen enough of the BlackBerry 10 platform to know that it's
going to be an extremely integrated, seamless and socially connected
product. RIM doesn't just understand how people use mobile devices,
they clearly understand how people WANT to use mobile devices and
they are enabling it. RIM is bringing a great platform to market and
they are committed to the success of their partners. That's great
news for content developers like Magmic and the people that love our
products." 
- Troy Johnson, Director of OEM and New Platforms, Magmic. 
"In partnering with RIM, Gameloft has received very solid support as
they worked hand-in-hand with our development teams to get them the
tools needed to bring our growing lineup of high-quality titles to
BlackBerry 10. We are very excited about the potential of our HD
games on this new platform, and we plan on bringing some of the best
gaming experiences currently available on mobile to BlackBerry 10
customers." 
- Baudouin Corman, Vice President of Publishing for the Americas,
Gameloft. 
"The BlackBerry 10 platform is a great opportunity for each developer
to evolve his business. The XIMAD team is making a big bet on
BlackBerry 10. We are confident it will be a large, competitive
market with millions of customers and we want a big piece of that
pie. It is a great honor for us to be among the first developers who
have started to work with BlackBerry 10. And the most important point
is that it is very easy to start working with BlackBerry 10 - this
platform supports all the modern developer technologies." 
- Boris Gavrilov, BlackBerry Executive Manager, XIMAD Inc. 
Useful Links 
DevZone: https://developer.blackberry.com/ 
Developer Success Stories:
https://developer.blackberry.com/whyblackberry/stories  
Jam Asia Press Release: 
 http://press.rim.com/newsroom/press/2012/blackberry-10-developer-pro
gram-updated.html 
The BlackBerry App World(TM) / BlackBerry(R) World(TM) storefront:
http://appworld.blackberry.com/webstore/  
DevBlog: http://devblog.blackberry.com/  
(i) Based on surveys conducted by Pivot Point Research of 428
developers in May 2012 and 323 developers in October 2012. Samples
were mutually exclusive. 
About Research In Motion 
Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and
services are used by millions of customers around the world to stay
connected to the people and content that matter most throughout their
day. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe, Asia Pacific and Latin America. RIM
is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto
Stock Exchange (TSX:RIM). For more information, visit www.rim.com or
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