Quit.com Launches as Comprehensive New Resource to Help Smokers Quit and Stay Smoke-Free

Quit.com Launches as Comprehensive New Resource to Help Smokers Quit and Stay
                                  Smoke-Free

Online Resource Houses Personalized Tools for Smokers in Various Stages of a
Quit

PR Newswire

PARSIPPANY, N.J., Dec. 11, 2012

PARSIPPANY, N.J., Dec. 11, 2012 /PRNewswire/ -- GlaxoSmithKline (GSK) Consumer
Healthcare today announced the launch of Quit.com, atotal quit-smoking online
resource to help smokers quit their cigarette addictions and stay smoke-free.
Every smoker is different; therefore every smoker's approach to quitting may
need to be different. Quit.com houses personalized tools in a central, online
location to help smokers navigate quitting smoking, no matter where they may
be in their quit journey.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/59000-glaxosmithkline-consumer-healthcare-launches-quit-com-helps-smokers-quit

(Photo: http://photos.prnewswire.com/prnh/20121211/MM20744)

The website is built in four levels with specific tools depending on where
smokers are in the quitting process. Quit.com has information for those who
are preparing to quit, ready to quit, currently quitting or post-quit and
looking for resources to remain a nonsmoker.

GSK Consumer Healthcare is committed to empowering and encouraging current
smokers to kick the habit. The company built this personalized quitting
resource based on the knowledge it has gained over the last15 years in
helping more than9 million people quit smoking.

Each year, 15 million smokers try to quit smoking cigarettes, but only 5
percent actually succeed when they use no support or go cold turkey. Quit.com
also offers information, tools and resources to help smokers through both the
mental and physical aspects of quitting smoking.

"Quitting smoking is tough and requires focus and effort, but that's only half
the equation. Part of the addiction is behavioral – a learned habit over time
– but the other part isneurobiology – a chemical dependency to nicotine,"
explains Saul Shiffman, Ph.D., an addiction and dependence expert and a
world-renowned researcher in behavior change and relapse at the University of
Pittsburgh and paid-consultant to GlaxoSmithKline Consumer Healthcare. "Using
a combination of behavioral resources, education and quit smoking medicines
can improve chances of success!"

Quit.com offers tools to helpbattle the mental aspects, such as picking your
quit date, identifying your triggers and zeroing in on your inspiration to
stay smoke-free, as well as resources to help fight the physical addiction,
such as a quit guide to find the right nicotine replacement to helpprovide
relief from cravings and product information.

When used as directed, usingnicotine replacements in the form of gums,
lozenges or patches can double a smoker's chances of quitting. Nicotine
replacement therapy (NRT) is designed to help relieve the cravings and
withdrawal symptoms associated with quitting smoking by providing safe,
controlled doses of nicotine. The controlled doses help calm cravings and
irritability so smokers can focus on the psychological aspects of their habit.

NRT is a safe and effective approach to quitting smoking and is far safer than
smoking cigarettes. NRT ismore effective than quitting cold turkey, and it is
available over the counter. As with any medication, you should follow the
instructions on the package and talk to your doctor if you have questions or
concerns.

For more information, please visit www.Quit.com.

About Quit.com
Quit.com is atotal quit-smoking online resource to help smokers quit their
cigarette addictions and stay smoke-free. The website offers information,
tools and resources to help smokers through both the mental and physical
aspects of quitting smoking. Quit.com houses personalized tools in a central,
online location to help smokers navigate quitting smoking, no matter where
they may be in their quit journey.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest
over-the-counter consumer healthcare products companies. Its well-known brands
include Nicorette® and NicoDerm® CQ,the leading smoking cessation products;
alli, the only FDA-OTC weight loss aid; as well as medicine cabinet staples,
Aquafresh®, Sensodyne®,Tums® and Breathe Right^®, all of which are
trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and
healthcare companies – is committed to improving the quality of human life by
enabling people to do more, feel better and live longer. For company
information visit: http://www.gsk.com.

Media Relations:
GSK Consumer Healthcare Deborah Bolding           (973) 889-2344
                        deborah.g.bolding@gsk.com
GolinHarris             Catherine Bocke          (312) 729-4483
                        cbocke@golinharris.com 

SOURCE GlaxoSmithKline Consumer Healthcare

Website: http://www.Quit.com
Website: http://www.gsk.com
 
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