Sony Named Official Consumer Electronics Partner Of The San Francisco 49ers And The New Santa Clara Stadium

 Sony Named Official Consumer Electronics Partner Of The San Francisco 49ers
                       And The New Santa Clara Stadium

Encompassing the 49ers Hall of Fame presented by Sony, partnership aims to
deliver one-of-a-kind entertainment experiences to fans and stadium guests

PR Newswire

SANTA CLARA, Calif., Dec. 11, 2012

SANTA CLARA, Calif., Dec. 11, 2012 /PRNewswire/ --The San Francisco 49ers and
Sony today announced the global entertainment company will be the official
consumer electronics partner for both the club and the New Santa Clara
Stadium. As part of the multi-year agreement, Sony also becomes the presenting
partner of the 49ers Hall of Fame, an integral part of the fan experience in
the new stadium.

(Photo: http://photos.prnewswire.com/prnh/20121211/LA27313)

"Sony has a well-deserved reputation for leading innovation and quality
performance, and its all-around leadership in entertainment experiences will
help make this stadium the premier outdoor sports and entertainment venue,"
said 49ers Chief Executive Officer Jed York. "Together with Sony, the 49ers
are committed to creating the ultimate game-day experience, as we are building
a fan-friendly, technologically-advanced stadium that embodies the finest of
Silicon Valley and the Bay Area. Sony's experience in consumer electronics,
professional products and entertainment will make the 49ers Hall of Fame and
the New Santa Clara Stadium must stop destinations for fans and guests of all
ages."

The partnership with Sony centers on maximizing the entertainment value
provided to fans, using Sony's advanced technology to create personal,
engaging, compelling and interactive experiences for the 49ers Faithful fans,
both online and in-stadium. Using products and services from Sony's consumer
and professional business divisions, both the stadium and the Hall of Fame
will deliver unique experiences, including Sony's industry leading emerging
technologies like 4K Ultra HD displays, providing visuals with four times the
resolution of Full HD.

"As a proud leader and an innovator in entertainment, Sony is pleased to
partner with the San Francisco 49ers, proven winners and innovative leaders in
football and sports entertainment," said Phil Molyneux, president and chief
operating officer of Sony Electronics. "We're excited to be part of the team's
winning tradition, and will be working closely with the 49ers and its fans to
develop in-stadium, at-home, and mobile entertainment experiences for the 49er
Faithful that are second to none, not only in the NFL, but anywhere."

The Santa Clara stadium will not only be the new home to the San Francisco
49ers, but it will serve as one of the world's premier outdoor sports and
entertainment venues. It was designed by HNTB and is being built by
Turner/Devcon. The $1.2 billion venue will cover 1.85 million square feet,
seat approximately 68,500 and will feature an expected 165 luxury suites and
9,000 club seats. It was designed to be a multi-purpose facility with the
flexibility to host a wide range of events including, domestic and
international soccer, college football, motocross, concerts and various civic
events, and will be expandable for major events such as the Super Bowl.

The New Santa Clara Stadium will feature a 20,000-square-foot educational and
innovative Hall of Fame, consisting of multiple galleries in which
extraordinary exhibits about the 49ers stories, legacy, and mystique come
alive. Cutting edge technologies will be used in many of the interactive
exhibits throughout the galleries.

For more information, visit www.newsantaclarastadium.com.

About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for both consumer
and professional markets. Sony is noted for a wide range of consumer
audio-visual products, such as the BRAVIA^® LCD high-definition and 4K Ultra
HD televisions, Cyber-shot^® digital cameras, Alpha Digital SLR cameras,
Handycam^® camcorders and Walkman^® personal stereos. Sony is also an
innovator in the IT arena with its VAIO^® personal computers, Reader devices
and Sony Tablets; and in high-definition professional broadcast equipment,
highlighted by the XDCAM^® HD and CineAlta™ lines of cameras and camcorders,
and the SXRD™ 4K digital projector. For more information, visit
www.sony.com/news or join the Sony Community: www.sony.com/blog;
www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics;
www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics.

About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the
NFC West division and have won each Super Bowl contest it entered, earning
five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX.
The franchise also has five conference championships and 18 divisional
championships and was the first major league professional sports franchise to
be based in San Francisco over 60 years ago. For more information, visit
www.49ers.com.

SOURCE Sony

Website: http://www.sony.com/news
Contact: For Sony, Elizabeth Boukis, +1-408-352-4593,
elizabeth.boukis@am.sony.com, Ray Hartjen, +1-408-352-4818,
ray.hartjen@am.sony.com, For 49ers, Talia Malik, +1-408-986-4891,
Talia.Malik@49ers.com, Bob Lange, +1-408-562-4987, bob@49ers.com
 
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