Selectable Media to Join Bing Fund
NEW YORK -- December 11, 2012
Selectable Media, a leader in enabling consumers to unlock digital content
through advertising, today announced it has been selected for investment by
the Bing Fund, a Microsoft angel fund and incubator program sponsored by Bing.
This opportunity will enable Selectable Media to leverage the full power of
Microsoft technology assets and expertise to expand the reach of its
technology in the advertiser and publisher ecosystem.
“Selectable Media delivers an attractive premium digital advertising
experience across PC and mobile environments,” said Rahul Sood, the GM of the
Bing Fund. “We’re excited to have them join the Bing Fund portfolio.”
With blue chip clients like NBC, Wendy’s, Kraft, HBO and Samsung, Selectable
Media enables advertisers to achieve higher brand recall and engagement at
scale by providing consumers access to valuable online content in exchange for
interaction with today’s leading brands. Premium publishers can utilize
Selectable Media’s technology to effectively monetize their content and
provide their audiences with richer alternatives to traditional ad formats.
“Having the support of the Microsoft ecosystem, including access to the
expertise of the Microsoft Advertising team, validates our value proposition
in driving new engagement models for advertisers and publishers,” said Matt
Minoff, CEO of Selectable Media. “This investment will give us access to
Microsoft business units and with their support help drive more rapid adoption
of our platform.”
For more information on the Selectable Media platform, please visit:
About Selectable Media
Selectable Media enables consumers to unlock digital content and services in
exchange for viewing and interacting with brand advertising. Selectable Media
partners with content providers across PC, mobile and tablet devices to
deliver user selected ads that drive key brand health metrics. Selectable
Media is headquartered in New York, NY. For more information, visit
HORN for Selectable Media
Nicole Matthews, 646-202-9773
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