Percy3D Expands DHX Media's Caillou Presence in the Digital

Percy3D Expands DHX Media's Caillou Presence in the Digital Space by
Creating a Digital Line of Party Products With the Brand 
Leading Developer of Brand-Immersive Technology Takes Renowned
Children's Property to New Levels 
TORONTO -- (Marketwire) -- 12/11/12 --  Percy3D, an innovative new
video personalization platform that encourages people to create their
own personalized video moment using the latest 3D visual effects and
multimedia technologies, announced it has acquired worldwide digital
party product rights to the Caillou brand in a three-year deal with
the parent company, DHX Media. The arrangement will allow Percy3D to
develop a digital party product line around the Caillou brand unlike
anything seen before which will include invitations, thank you notes,
and party memory compilations for consumers. 
Geared towards attracting the preschool demographic and their
parents, the Caillou-themed digital line features party management
tools for kid-related celebrations from inception to the culmination
of an event. Users will be able to personalize invitations, thank you
notes and photo memory compilations of the event, integrating the
names and images of both the child celebrating a birthday and those
that are invited to celebrate with them incorporated into customized
clips featuring the Caillou characters. The digital line expands the
Caillou brand into a more interactive space with a brand new
experience where its young audience can further share in the world of
Caillou. 
"Caillou continues to be a household favorite with preschoolers
across America on PBS Kids and Sprout," said Stephanie Gonzalez, DHX
Media's Director of Licensing. 
"There's no denying that kids have an affinity with Caillou, so when
we heard of the opportunity with Percy3D we were excited to provide
families who are fans the ability to carry the theme through their
child's celebration moments using Percy3D's technology." 
Percy3D introduces cutting-edge technology that enables companies
like DHX Media to provide a deeper relationship with a beloved
character. By providing a digital perspective to a television-driven
brand, characters like Caillou can reach beyond the 'physical'
barrier such as television and paper invites into a more social and
interactive virtual world with its audience. 
"Today's generation is growing up in a very visual environment, and
because technology is changing the way their parents view and consume
media kids are also privileged to the same technology that allows
them to not only view their favorite show but to interact with it in
a completely different format," said Julie Steiner, founder and
president, Percy3D. "We've developed several projects for consumption
by an older and more technology-savvy consumer, and it's an exciting
process to cultivate a line of digital party products engaging enough
to hold the attention of a child, and we're eager to build it out
with a brand like Caillou." 
Available to consumers on December 11, 2012, the Percy3D line of
Caillou-related digital party products can be accessed through
PBSKids.org, Ty's ToyBox, Caillou Facebook and www.percyvites.com.
The Caillou digital party products range in price from $0.79 - $2.99
each and are initially available in English and French, with more
languages to be added in the future. The French version of PercyVites
will go live by the end of the year. 
Currently, Percy3D's technology may be seen via Percy3D's iOS app
called PercyFX. Available to consumers, users are able to personalize
movie clips of Hollywood blockbusters from Universal Studios and
Paramount Pictures. 
About DHX Media
 DHX Media (www.dhxmedia.com) is a leader in the
creation, production and licensing of family entertainment rights.
DHX Media owns, markets and distributes over 8,500 half hours of
children's entertainment content, and exploits owned properties
through its consumer products licensing business. DHX Media is
recognized for brands such as Caillou, Busytown Mysteries, Inspector
Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!,
Rastamouse, and Yo Gabba Gabba!. The company also provides
programming for Cookie Jar TV, the weekend morning block on CBS. DHX
Media's full-service international licensing agency, Copyright
Promotions Licensing Group, (CPLG), represents numerous
entertainment, sport and design brands. DHX Media has offices in
Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona,
Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock
Exchange. 
About Percy3D
 Percy3D is a video personalization platform company
which powers cutting-edge immersive technology products. The Percy3D
team collaborates with content owners to develop character-licensed
concepts for customization using the same 3D visual effects seen in
the movies. Our proprietary personalization engine marks areas of
video to customize with text and /or photos directly into a scene,
thereby becoming part of the licensed character's world. To
capitalize on this technology, Percy3D developed PercyVites, the most
personalized interactive video tool in the party product and planning
category. Users are able to create unique personalized video
invitations, thank you notes, and photo memory compilations by
customizing clips featuring much-loved licensed characters.
PercyVites can be played on smartphones, tablets, home computers, and
connected TVs. Percy3D is also the creator of PercyFX, the first
interactive application to meld the best of entertainment and
technology. For more information about Percy3D, go to
www.percy3d.com.  
For more information contact:
Christine Simmons / Shana Starr
LFPR Public Relations 
www.lfpr.com (for Percy3D) 
949.502-6200 ext. 320/209
Christines@lfpr.com / Shanas@lfpr.com