Ubisoft® and Toys"R"Us, Inc. Partner to Launch Toys"R"Us® Towers™

      Ubisoft® and Toys"R"Us, Inc. Partner to Launch Toys"R"Us® Towers™

New Social Game Provides Real-World Discounts at World's Leading Dedicated Toy
and Juvenile Products Retailer

PR Newswire

WAYNE, N.J., Dec. 11, 2012

WAYNE, N.J., Dec. 11, 2012 /PRNewswire/ --Today, Ubisoft^® and Toys"R"Us^®
announced that they have teamed up to create Toys"R"Us^® Towers™, a
free-to-play toy store simulation game with real-world benefits, available now
on Facebook. The game will also be available on mobile devices in the coming
months.

Created by Ubisoft Quebec, Toys"R"Us^® Towers™ gives players the chance to
step into the shoes of the newest employee at Toys"R"Us. They will be able to
manage their own toy store by building and designing a variety of toy
departments and attractions, such as creating a science toy department or even
adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in
the Toys"R"Us international flagship store in Times Square. As players amass
experience and sales, they will progress through seven levels from trainee to
Store Manager, all the way up to CEO. Players can get their friends involved
by sharing resources and helping each other participate in weekly events or
engaging in friendly competition to see who can rise to the top the fastest.
Players can also choose to purchase the premium currency in the game, which
can be spent on additional energy, premium toy departments, boosts and more.
In the game's name, "towers" refers to the levels of building and construction
that users engage in to create the varying departments of their very own toy
store.

By playing Toys"R"Us Towers, fans can receive real-world coupons for discounts
redeemable at Toys"R"Us stores nationwide and on Toysrus.com. Within the
first hour of playing the game, users can earn a coupon for 15% off their next
in-store or online purchase and can continue playing to earn even more savings
to use at Toys"R"Us.*

"We're excited to partner with Toys"R"Us and bring a great game with
real-world benefits to players with Toys"R"Us Towers," said Chris Early, vice
president of digital publishing, Ubisoft. "Toys"R"Us Towers delivers a fun
gaming experience that both social gamers and fans of the iconic toy store
will enjoy, along with some incredible discounts at Toys"R"Us, just in time
for the holiday season!"

"Toys"R"Us Towers offers a unique way to receive savings at physical retail
locations, and extends our brand to the social gaming community," said Michael
Scharff, senior vice president, new ventures, Toys"R"Us, Inc. "We're pleased
to partner with Ubisoft to engage our customers, including our more than 3.4
million Facebook fans. Avid Toys"R"Us shoppers can now experience the
excitement of building, managing and working in their very own toy store
through this fun new game and be rewarded with great deals and discounts to
use at our stores nationwide."

For more information on Toys"R"Us Towers or to play the game, please visit:
https://apps.facebook.com/toysrustowers

*Exclusions apply. See coupons for details.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products
retailer, offering a differentiated shopping experience through its family of
brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the
United States and Puerto Rico, and in more than 645 international stores and
over 150 licensed stores in 35 countries and jurisdictions. In addition, it
exclusively operates the legendary FAO Schwarz brand and sells extraordinary
toys in the brand's flagship store on Fifth Avenue in New York City. With its
strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com,
eToys.com and FAO.com, it provides shoppers with a broad online selection of
distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc.
employs approximately 70,000 associates annually worldwide. The company is
committed to serving its communities as a caring and reputable neighbor
through programs dedicated to keeping kids safe and helping them in times of
need. Additional information about Toys"R"Us, Inc. can be found on
Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at
Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on
Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified lineup of products and partnerships. Ubisoft has offices in 26
countries and has sales in more than 55 countries around the globe. It is
committed to delivering high-quality, cutting-edge video game titles to
consumers. For the 2011–12 fiscal year Ubisoft generated sales of 1.061
billion euros. To learn more, please visit www.ubisoftgroup.com.

Toys"R"Us® Towers™game © 2012 Ubisoft Entertainment. All Rights Reserved.
The Towers logo, Ubisoft and the Ubisoft logo are trademarks of Ubisoft
Entertainment in the US and/or other countries.

SOURCE Toys"R"Us, Inc.

Website: http://www.toysrus.com
Website: http://www.ubisoftgroup.com
Contact: Raha Bouda, Ubisoft Public Relations, raha.bouda@ubisoft.com; or
Toys"R"Us Public Relations, Meghan Kennedy, +1-973-617-4807,
Meghan.Kennedy@toysrus.com, or Katie Reczek, +1-973-617-4381,
Katie.Reczek@toysrus.com
 
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