Engage:BDR Introduces Jetpack Ad Management System To Performance Marketing
Deal With Jetpack Offers Higher Engagement for Direct Marketers with Ability
to Reach a Wider Range of Sites
LOS ANGELES, Dec. 11, 2012
LOS ANGELES, Dec. 11, 2012 /PRNewswire/ --Engage:BDR, a leading digital
advertising and marketing agency, announced today a partnership with ad
management system Jetpack. Engage:BDR will be the first to provide Jetpack's
technology exclusively to direct response advertisers.
The direct marketing industry will utilize the ability to create high
performing ad units, maximizing ad buys and revenue for its clients. Jetpack
offers full-service development of custom creative ideas into standard or
non-standard ad slots across a network of sites.
"Engage:BDR is providing performance marketers high-quality marketing tools
that have only been available to top publishers and brand advertisers until
now," said Ted Dhanik, president, engage:BDR. "As a result, performance
marketers will be able to increase their engagement rates to unprecedented
levels while ultimately raising revenue opportunities."
Jetpack also analyzes impressions and detailed interactions, offering full
reporting to show the success of custom campaigns. Utilizing Amazon Web
Services and an S3 infrastructure allows Jetpack to deliver to the highest
traffic sites on the Web.
"Jetpack's platform and suite of high impact advertising products are a
natural fit for the performance marketing community and no company understands
that market's needs better than engage:BDR," said Chris Tragos, co-founder,
Jetpack. "Through the engage:BDR network, direct advertisers will now be able
to leverage their investment in high quality video with Jetpack's cinematic ad
units to create a super-premium context for their offerings."
Engage:BDR is the premier advertising network for performance and one of the
highest click-through rates for any network. Engage:BDR, founded in 2007,
represents premium inventories of a select group of international publishers
within the comScore Top 1000. Engage:BDR's proprietary ad serving technology
provides unparalleled performance with advanced audience targeting based on
census data and IP data, allowing engage:BDR to reach the exact audience that
marketers are looking to grasp efficiently.
The Jetpack platform offers publishers rapid development of network-ready
custom advertising products. Jetpack assembles custom units from an evolving
library of media and engagement modules into the required component
configuration. Jetpack dynamically injects the custom units on any site, hosts
and serves all media, and provides tracking and reporting for all delivery and
With a monthly global reach of 192 million monthly unique users, engage:BDR
offer advertisers cutting-edge marketing solutions, advanced technology and
custom programming by integrating display, video, and branded entertainment
into a single network. Whether it's driving qualified traffic and leads or
building awareness and engagement, engage:BDR is committed to providing
innovative solutions to reach consumers and deliver the highest quality
results to their partners.
Press Contact for engage:BDR:
Rogers & Cowan
Press Contact for Jetpack:
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