Casa Sauza(R) Unveils Its First Extra Anejo Portfolio Extension

Casa Sauza(R) Unveils Its First Extra Anejo Portfolio Extension 
Casa Sauza XA, Edicion Limitada Offers Refined Tasting Experience and
Celebrates Three Generations of Tequila Heritage 
DEERFIELD, IL -- (Marketwire) -- 12/11/12 --  Casa Sauza(R), the
family of tequila brands, heritage and craftsmanship since 1873 of
Beam Inc. (NYSE: BEAM), announced an addition to its award-winning
tequila portfolio today -- Casa Sauza XA, Edicion Limitada (40% ABV).
Expertly balancing Weber blue agave notes and rich wood characters,
Casa Sauza XA, Edicion Limitada (XA) marks the first global extra
anejo expression for the brand. The launch of this exclusive, limited
edition builds on consumers' growing interest in more sophisticated
and refined tequilas. Aged for more than three years in small
American oak barrels, Casa Sauza XA will be sold at fine liquor and
retail establishments in the United States and Mexico, as well as
duty-free shops around the globe. 
"Limited-edition bottlings and special small batch, premium
expressions are among the most significant new developments in the
tequila category. Casa Sauza XA is an exciting addition to our
portfolio," said Gigi Dadan, global tequila marketing director, Beam
Inc. "This new, signature expression is a nod to our pioneering
spirit and dedication to creating exceptionally fine tequila for
today's sophisticated palates." 
An ultra-premium, limited-edition tequila that embodies three
generations of tequila making experience and innovation, Casa Sauza
XA is masterfully crafted from Weber blue agave plants hand-selected
by Sauza's expert jimadores and master distillers. With a pale golden
amber hue, the distinct aroma of jasmine, hibiscus, almonds and
chocolate resulting from three extra years in hand-selected new
toasted barrels, Casa Sauza XA maintains Sauza's characteristic fresh
agave notes while offering a refined tequila experience. Casa Sauza
XA, Edicion Limitada is crafted at Sauza's operations in Tequila,
Mexico. 
"With its extra age and rich, smooth finish, Casa Sauza XA, Edicion
Limitada is like a fine cognac or whisky," says Victormanuel
Martinez, Casa Sauza executive chef and sommelier. "When served in a
nosing glass, the aroma of Casa Sauza XA unravels, captivating the
senses to deliver a refined, one-of-a-kind tasting experience. It's
perfect when paired with coffee or rich desserts, such as tiramisu,
black forest cake or even pecan pie."  
A rare offering, only 12,000 750 ml bottles have been produced,
including approximately 1,800 bottles for the U.S. Bottled in an
elegant glass tequila decanter accented with a distressed leather
strap and metal buckle and housed in a signature box, each bottle of
Casa Sauza XA, Edicion Limitada is individually numbered and has a
suggested retail price of approximately $150 (U.S.) per bottle.  
About Beam Inc.
 As one of the world's leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company's
brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN
Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper
Cordials, and Skinnygirl Cocktails. Beam is focused on delivering
superior performance with its unique combination of scale with
agility and a strategy of Creating Famous Brands, Building Winning
Markets and Fueling Our Growth. Beam and its 3,200 passionate
associates worldwide generated 2011 sales of $2.8 billion, volume of
34 million 9-liter cases and some of the industry's fastest growing
innovations.  
Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the
S&P 500 Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com. 
Sauza(R) Tequila, 40% alc./vol. Copyright2012 Sauza Tequila Import
Company, Deerfield, IL. 
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CONTACTS:
Amanda Shaker 
Phone: 847.444.7699 
Amanda.Shaker@BeamGlobal.com  
Laura Colar
Phone: 630.916.3047
laurac@jsha.com 
 
 
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