On the Beach Selects Responsys to Strengthen Customer

On the Beach Selects Responsys to Strengthen Customer Relationships 
Responsys to Work With Leading Online Travel Agent to Personalise and
Automate Customer Communications 
LONDON -- (Marketwire) -- 12/10/12 --  Online travel agent, On the
Beach, has selected Responsys, Inc. (NASDAQ: MKTG), a leading
provider of email and cross-channel marketing solutions, to drive
long term customer value through personalised and automated customer
As part of a wider strategic initiative to make its communications
with customers more targeted, On the Beach will use the Responsys
Interact Suite to increase permission capture via email, create more
cross and up sell opportunities within its core family value holiday
offering (car hire, hotels and transfers), offer extra information to
improve brand loyalty such as destination and weather information,
and boost revenue attributed to email. 
Matt Dawson, CRM Manager at On the Beach, explains, "We're undergoing
a process at On the Beach to make communications with our customers
much more personal and targeted. The Responsys Interact Suite will be
integral to this initiative given the platform's ability to
personalise and automate messages across customer segments and
channels, helping to foster long term customer relationships and
increase revenue."  
Responsys was selected for the strength of its technology platform
and its easy integration with customer relationship management (CRM)
systems, which pull data from multiple sources to build a single
customer view. Responsys Interact will enable On the Beach to
automate triggered email programs, freeing up time for the team to
focus on more strategic plans to improve long term customer
engagement, leveraging a variety of digital channels.  
Andrew Priest, Chief of Responsys International, comments, "This win
is a testament to our growing success within the travel market in the
UK. We are looking forward to working closely with On the Beach as
the company embarks on a transformative journey toward relationship
based marketing to increase the lifetime value of its customers and
drive repeat purchases." 
About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit
Connect with Responsys  

--  Like Responsys on Facebook - https://www.facebook.com/Responsys
--  Follow @responsys and the #nsmtour hashtag on Twitter -
--  Follow Responsys on LinkedIn -

Media contacts
Hotwire PR
T. +44 (0)20 7608 2500
Press spacebar to pause and continue. Press esc to stop.