Bango launches billing on Google Play

  Bango launches billing on Google Play

Telstra in Australia is first mobile network operator to be switched on

Business Wire

CAMBRIDGE, England & NEW YORK -- December 10, 2012

Bango plc (AIM: BGO), the mobile payments and analytics company, announces
that its first integration on Google Play™ is now live. The first mobile
network operator (MNO) to be connected is Telstra, the leading MNO in
Australia. Telstra subscribers using Google Play can now purchase digital
content without resort to sending SMS messages or the limitations of credit
cards. Users now enjoy frictionless operator billing powered by Bango, paying
on their phone bill, without the need to register personal details.

On 21 May 2012, Bango announced that various MNOs had approached Bango to use
the Bango payment platform to connect their billing systems to the Google Play
store. This is the first such partnership to have gone live, reflecting the
strong culture of innovation at Telstra. The Board believes it is too early to
accurately forecast the level of business which will be generated through the

Bango expects to deliver further operator connections into Google Play in the
coming year, as Android™ continues to forge ahead in the connected device

More than an application store, Google Play is all the stuff you love in one
place, delivering music, books, movies and apps straight to hundreds of
millions of users around the world. Operator billing is emerging as an ideal
billing method for such a wide-range of digital categories. The proliferation
of content rich devices running Android, coupled with the simplest online
payment method available, is the basis for a truly transformative global

Bango is one of the world's leading mobile payments and analytics companies.
App stores, publishers and content providers use Bango to collect payment from
mobile device users for online content and services. Bango’s pervasive
presence across app stores and the mobile web creates a platform effect for
its partners, leading to more identified mobile users and maximizing the
number of single-click payments. The result is a one click payment experience
and significantly higher rates of collection. This is the experience that
Telstra subscribers on Google Play will now enjoy.

Telstra’s Director of Consumer Applications and Services, Freddie Jansen Van
Nieuwenhuizen, said the new service would make it easier for Australians to
acquire the latest games and content for their mobile devices. “Aussies love
their mobile apps. Telstra research shows that on average we download 36 apps
each year and one in five of those are paid for. With more than 700,000 games,
apps, books, movies and magazines now available on Google Play, including a
wide selection of paid titles, many of our customers have told us they would
like a simpler way to buy.

Bango CEO Ray Anderson added: “Android is winning the battle for smartphone
market share. As user numbers soar, we will see an increasing flow of
developer talent and compelling content channelled through Google Play. We’re
expecting that operator billing from Bango will boost conversion rates and
developer monetization. It’s a new weapon in Google’s armoury”.

Bango has become the payments platform of choice for many of the world’s
leading app stores. In addition to this first Google Play integration, Bango’s
existing app store connections include Facebook, Blackberry App World, Opera
Mobile Store and others. Bango has also announced an agreement to provide
payment services to Amazon and has become a technology partner for
MasterCard's PayPass mobile wallet.

About Bango

In the era of mobile technology, collecting payments has emerged as a central
and complex challenge. Bango (AIM: BGO) powers payment and analytics on the
mobile web, providing users with a massively smooth payment experience.

Bango's pervasive presence across the web creates a platform effect for
partners, identifying hundreds of millions of users and maximizing the number
of single click payments. Customers who plug into Bango include Facebook,
Blackberry App World, Windows Phone Store, Amazon and major mobile brands
including CNN, Cartoon Network and EA Mobile. Visit:

This information was brought to you by Cision


Richard Leyland
Head of Marketing Communications
Tel: 44 7717 218439
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