Moxie Software Unveils First Social Chat That Integrates with Facebook’s API

  Moxie Software Unveils First Social Chat That Integrates with Facebook’s API

 Moxie’s New Engage+ App Analyzes Facebook’s Profile Data, Delivering Highly
                Personalized Chat Experiences to Drive Revenue

Business Wire

SUNNYVALE, Calif. -- December 10, 2012

Moxie Software, Inc., the leading provider of customer-centric enterprise
social software, today released a social chat application for customer sales
and service that leverages Facebook’s API. Moxie’s new Engage+ App is now
available with Chat Spaces™, giving companies, for the first time, the ability
to access a consumer’s Facebook profile to deliver personalized offers and
richer interactions.

Moxie's Chat Spaces with the Engage+ App lets you know your customer like
never before. (Graphic: Bu ...

Moxie's Chat Spaces with the Engage+ App lets you know your customer like
never before. (Graphic: Business Wire)

Brands gain competitive advantage with Moxie’s Engage+ App for Facebook to:

  *Chat directly with consumers on Facebook;
  *Generate revenue with social engagement;
  *Convert a competitor’s fan into your customer;
  *Know when loyal customers ask questions; and
  *Create a personalized shopping experience directly on Facebook.

How It Works

Engage+ incorporates Facebook’s data and evaluates profile information
consumers share, allowing brands to provide highly customizable offers.
Through Moxie’s rule-based chat technology, brands can engage with a consumer
visiting a brand’s Facebook page and proactively extend an offer based on the
consumer’s Facebook profile information, such as name, gender and analytically
calculated advocacy rank.

Once the consumer accepts an offer to chat with a brand, additional
information about the consumer is made available to the representative,
including age, friend count, interests, likes and any related competitor
activity. With a greater understanding of a consumer’s digital persona, brands
can deliver better experiences and increase revenue.

Moxie’s Chat Spaces with Engage+ App is immediately available, and additional
details can be found here.

Comments about the news and the state of the industry:

“Social commerce requires brands to use new technologies that meet the
expectations of socially-connected consumers,” said Tom Kelly, president and
CEO of Moxie Software. “With our new social chat application, brands will have
access to a consumer’s rich brand profile enhancing their ability to tailor
services and offerings, and ultimately drive revenue. Our Engage+ App makes
Moxie’s Chat Spaces the most powerful application in the market, building on
our promise of using social technologies to bring companies closer to their

In the report issued last month about the “New Paradigm of Retail,” Forrester
Research, Inc. vice president and principal analyst Sucharita Mulpuru noted,
“Between 2000 and 2012, US online retail has grown from 2% of overall US
retail sales to 8%. By 2016, online sales will top $327 billion in the US and
nearly $1 trillion worldwide. Driving this trend are the convenience,
selection, and value that the web offers, consumers with faster Internet
speeds, and aggressive offerings from retailers.”

About Moxie Software, Inc.

Moxie Software provides the only customer-centric enterprise social software
suite that enables companies and organizations to effectively connect
employees, customers and partners to engage in business, share knowledge and
collaborate. Spaces by Moxie is comprehensive solution that powers more than
three billion social interactions per year for leading organizations in
consumer services, financial, healthcare, high-tech and media and
entertainment. Moxie Software’s customers are able to innovate faster, improve
operational efficiencies and provide superior customer experiences. To learn
more about Moxie Software, visit

Moxie Software, Spaces and Chat Spaces, are trademarks of Moxie Software, Inc.
All other company and product names mentioned are used only for identification
purposes and may be trademarks or registered trademarks of their respective

Photos/Multimedia Gallery Available:



Moxie Software
Simone Souza, 650-294-4693
Mike Merwin, 408-470-4895
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