Wipro Technologies Launches SmartOffers in Partnership with Intuition Intelligence

    Wipro Technologies Launches SmartOffers in Partnership with Intuition
                                 Intelligence

  PR Newswire

  EAST BRUNSWICK, New Jersey and BANGALORE, India, December 10, 2012

EAST BRUNSWICK, New Jersey and BANGALORE, India, December 10, 2012
/PRNewswire/ --

Wipro Technologies, the Global Information Technology, Consulting and
Outsourcing business of Wipro Limited (NYSE: WIT), today announced the launch
of Wipro SmartOffers - a location based solution for banks, in partnership
with Intuition Intelligence.

 (Logo: http://photos.prnewswire.com/prnh/20121129/579804 )

Wipro SmartOffers, primarily targeted at retail banks, will help increase
coupon redemption rates significantly by delivering the right offers to the
bank's customers over the mobile or the internet. The solution leverages
Wipro's mobile based applications IP, data models and partner's algorithms to
deliver highly targeted offers. Wipro is working with Intuition Intelligence
who has a patented machine learning algorithm that applies rapid real time
learning to target coupons.

Vijay Sharma, Global Domain Head  -  Banking and Financial Services, Wipro
Technologies, said , "We expect Wipro SmartOffers to enable banks to pre-empt
commoditization by building brand loyalty and creating additional revenue
streams. We are already testing the concept with several banks across the
globe, which gives us a first mover advantage and are very encouraged by the
prospects."

Dr. Arif Ansari, Founder of Intuition Intelligence, Inc, said, "Our unique
Intuition Intelligence Super Relevancy Engine proactively brings real time,
contextually relevant offers to digital banking customers by server and client
side learning. Unlike the aggregator centric models currently in practice in
the market, this solution champions the Bank Centric Offer Model."

Meheria r Hasan, Managing Principal, MMH Consulting said,  " The rapid
migration from online to mobile banking, brings challenges as well as new
opportunity in terms of understanding real-time intent of users at a given
location. This can be leveraged to provide highly targeted offers to meet the
customers' needs in terms of specific products and services."

Wipro's SmartOffers is optimally built to leverage the unique features of both
online and mobile channels. It is a multi-channel application that is
integrated with the bank's retail mobile and online offerings, and supports
IOS and Android based smartphones. This solution will link the bank's internal
and external ecosystem; leading to new revenue streams centering on offer
optimization and redemption.

About Wipro Technologies

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a
leading Information Technology, Consulting and Outsourcing company, that
delivers solutions to enable its clients do business better. Wipro
Technologies delivers winning business outcomes through its deep industry
experience and a 360 degree view of "Business through Technology"- helping
clients create successful and adaptive businesses. A company recognized
globally for its comprehensive portfolio of services, a practitioner's
approach to delivering innovation and an organization wide commitment to
sustainability, Wipro Technologies has over 135,000 employees and clients
across 54 countries. For more information, please visit http://www.wipro.com/
or contact us at info@wipro.com .

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are
forward-looking statements, which involve a number of risks, and uncertainties
that could cause actual results to differ materially from those in such
forward-looking statements. The risks and uncertainties relating to these
statements include, but are not limited to, risks and uncertainties regarding
fluctuations in our earnings, revenue and profits, our ability to generate and
manage growth, intense competition in IT services, our ability to maintain our
cost advantage, wage increases in India, our ability to attract and retain
highly skilled professionals, time and cost overruns on fixed-price,
fixed-time frame contracts, client concentration, restrictions on immigration,
our ability to manage our international operations, reduced demand for
technology in our key focus areas, disruptions in telecommunication networks,
our ability to successfully complete and integrate potential acquisitions,
liability for damages on our service contracts, the success of the companies
in which we make strategic investments, withdrawal of fiscal governmental
incentives, political instability, war, legal restrictions on raising capital
or acquiring companies outside India, unauthorized use of our intellectual
property, and general economic conditions affecting our business and industry.
Additional risks that could affect our future operating results are more fully
described in our filings with the United States Securities and Exchange
Commission. These filings are available at http://www.sec.gov/ . We may, from
time to time, make additional written and oral forward-looking statements,
including statements contained in the company's filings with the Securities
and Exchange Commission and our reports to shareholders. We do not undertake
to update any forward-looking statement that may be made from time to time by
us or on our behalf.

Media Contacts

India: Dirk Lewis Wipro Technologies +91-7760983976 dirk.lewis@wipro.com

US: Eric Belove Wipro Technologies +1-732-216-6242 eric.belove@wipro.com UK:
Rahul Kadavakolu Wipro Technologies +44(0)7920205496
rahul.kadavakolu@wipro.com
 
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