Velti and Infinian Partner to Bring Mobile Coupons Full Circle

  Velti and Infinian Partner to Bring Mobile Coupons Full Circle

  From Coupon Distribution to Redemption, Solution Enables Coupon Targeting,
                   Enhancing Consumers' In-Store Experience

Business Wire

SAN FRANCISCO -- December 10, 2012

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, today announced a partnership with Infinian, the
leader in coupon redemption tracking, to provide marketers a complete and
seamless end-to-end mobile solution. From coupon creation and distribution
tools, to in-store redemption and targeted marketing, the partnership helps
consumers and brands engage on an entirely new level.

“This partnership extends mobile marketing to the in-store experience,” said
Jonathan Knight, CEO, Infinian. “The data we collect by closing the loop on
loyalty transactions, coupon distribution and redemption allows Velti to help
brands better understand purchase behavior and therefore deliver more relevant
offers and promotions to consumers on a true 1:1 basis.”

As part of this new solution to bring consumers an innovative in-store
experience, Velti creates, supplies, and distributes the coupons for brands,
while Infinian enables retailers to redeem and track the interactions—allowing
marketers to effectively complete the purchasing loop and to remarket to these
consumers. When consumers receive a coupon on their mobile device, they’ll
have the ability to redeem it in store directly from their phone or tablet.

Infinian’s direct link to Point of Sale (POS) systems for in-store redemption
of mobile coupons provides Velti with a wealth of user purchase data to
optimize future promotions for brands. This is an important step, as a recent
study by Juniper Research^1 highlights that mobile coupons are becoming
increasingly pervasive. The study projects that by 2016 the redemption rate
worldwide will reach 8 percent, which is an eightfold increase over the most
successful paper coupon campaigns. In that same timeframe, redemption values
will exceed $43 billion, with 600 million mobile coupon users around the
globe.

“Velti’s strength lies in providing tools and solutions for marketers to
effectively use the mobile channel to achieve positive ROI,” said Sunil Verma,
Chief Business Development Officer, Velti. “Not only is this partnership a
great supplement to our existing solution, it advances the entire mobile
marketing industry by providing a new link between brands and consumers. The
data collected allows us to optimize offers based on audience, for example
determining if women prefer 50 percent off coupon vs. a free cookie, which
will greatly benefit consumers.”

The initial focus in rolling out the platform will be at some of consumers’
favorite quick-service restaurants around the country. Infinian currently
works with a number of renowned brands including Outback, McDonald’s, and
Burger King.

About Velti

Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGage™, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information,
visitwww.velti.com.

About Infinian

Infinian is the leading provider of cloud based loyalty and couponing
solutions for marketing organizations around the globe. The solution enables
brands to create and track incentives through multiple distribution channels
such as Facebook, twitter, and email, thus gaining insights into specific
customer purchase behavior. Since all incentives reside in the cloud
learning’s can be applied in real time, thus freeing marketing organizations
from the constraints of their POS systems, without having to make any
expensive upgrades. Fraud is also completely eliminated. Infinian is a private
company based in Los Altos CA.

^1 http://www.juniperresearch.com/viewpressrelease.php?pr=280

Contact:

SutherlandGold Group for Velti
Victoria Krammen, 415-848-7178
velti@sutherlandgold.com
 
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