Quadrant and Others Invest USD 65 Million in Dafiti Fourth Round

       Quadrant and Others Invest USD 65 Million in Dafiti Fourth Round

23-month total for Brazil's Leading Fashion Online Retailer Tops USD 180

PR Newswire

SAO PAULO, Dec. 10, 2012

SAO PAULO, Dec. 10, 2012 /PRNewswire/ -- Dafiti, Brazil's leading fashion
online retailer, today announced its fourth round of investment, worth USD 65
million. The funding from international investors, structured as
cash-for-equity, will be used primarily to bolster Dafiti's logistical
operations and expand the company's portfolio of brands and products across
the five countries in Latin America in which the company operates: Brazil,
Argentina, Chile, Colombia and Mexico.

The new round is led by New York-based Quadrant Capital Advisors, which
committed USD 32 million. The additional funding will come from AB Kinnevik,
Summit Partners and other investors through a German holding company.

"Led by Brazil, Latin America is one of the fastest growing regions in the
world. Brazil's retail market alone is estimated to be worth about $230
billion, driven mostly by domestic demand – and by the end of 2012, the
country expects to have 43 million* online consumers," said Dafiti co-founder
Philipp Povel. "As Brazil's leading fashion online retailer, with strong
operations in Colombia, Mexico, Chile and Argentina, Dafiti is uniquely poised
to take advantage of this growing

Alejandro Santo Domingo, Managing Director of Quadrant Capital Advisors,
echoed the sentiment, saying, "We have been impressed with the success Dafiti
has achieved in less than two years, driven by its commitment to operational
excellence and customer satisfaction. For these reasons and others, we
believe the company is well-poised to go from strength to strength, not just
in Brazil, but throughout Latin America."

Dafiti's second round of investment was led by AB Kinnevik, also a
fourth-round investor; the third round was led by JP Morgan, which invested
USD 45 million.

Launched in January 2011 by founders Malte Horeyseck, Malte Huffmann, Thibaud
Lecuyer and Philipp Povel and with initial funding of USD 50 million from
Rocket Internet, in Brazil Dafiti today offers more than 80,000 products and
700 Brazilian and international brands. From an original staff of 10, the
company today employs more than 1,200 people. Dafiti aims to replicate this
success in its other Latin American markets.

About Dafiti

Dafiti is a multi-label fashion e-commerce retailer that specializes in
apparel, shoes, accessories, beauty and home decor. Started in Brazil, today
it operates in five countries across Latin America: Brazil, Argentina, Chile,
Colombia and Mexico. The company aims to provide its customers with the best
online shopping experience with the greatest convenience: free shipping and
free returns, an option to pay in installments as well as free 30-day returns
and exchanges. For more information, please visit www.dafiti.com.br
(Portuguese) or one of the country sites, all Spanish: dafiti.com.ar,
dafiti.com.cl, dafiti.com.co, dafiti.com.mx.

Mariana Ramos
+55 11 3066 7776
(m) +55 11 97556 5011


Website: http://www.dafiti.com.br
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