Annual Allianz Travel Insurance Survey Shows Jump in Percentage of Travelers Who Trust Other Travelers’ Reviews

  Annual Allianz Travel Insurance Survey Shows Jump in Percentage of Travelers
  Who Trust Other Travelers’ Reviews

     Seven percent increase in one year shows growing confidence in other
                              travelers’ reviews

Business Wire

RICHMOND, Va. -- December 10, 2012

As the countdown to the holiday travel season begins, travel reviews are
playing an even bigger role in travelers’ vacation planning, reveals the
fourth annual Allianz Travel Insurance Vacation Confidence Index. Seventy-six
percent of consumers traveling this holiday season (up from 69 percent last
year) say they find other travelers’ reviews trustworthy. Combined with the
survey’s other major finding that Americans plan to spend 12 percent more on
holiday travel this year over last, user reviews have become even more
critical for travel suppliers such as hotels and cruise lines.

“Consumers understand that travel is a significant investment, and they are
looking for ways to validate their choices,” said Alan Josephs, Chief
Marketing Officer of Allianz Global Assistance USA. “Travelers want
reassurance from peers that their selection is going to provide them with the
best experience possible.”

Allianz Travel Insurance provides its customers with coverage should a planned
trip be cancelled or interrupted for unforeseen circumstances that are
included in the purchased policy.* For additional information, visit

To Trust or Not to Trust

Young Americans ages 18-34 (77%, up 7 points from 2011) and Americans with
higher household incomes (77% of those with an annual HHI of $75,000) are most
likely to find other travelers’ reviews “trustworthy,” followed by those ages
35-54 (70 percent), and American seniors (61 percent), ages 55+.

Although lower income Americans are the least likely to find other travelers’
reviews “trustworthy” (64% of those with an annual HHI of less than $25,000),
they have shown the biggest increase from 2011 with a 14 percent jump in 2012.

Peer Reviews Have Say in Travel Plans

More Americans are taking others’ reviews into account when they’re planning
their own vacations. Half of Americans who are confident they will take a
holiday trip in the next year “factor” other travelers’ reviews into their own
booking plans, up 9 points from those who answered similarly last year. The
other half of Americans taking a holiday trip “don’t factor” other travelers’
reviews into their plans, down 9 points.

Just as young Americans are more likely to find other travelers’ reviews
“trustworthy,” they are also most likely to factor other travelers’ reviews
into their own booking plans (47 percent, up five points from 2011).

Social is Certainly the New Normal

Among travelers under 35 who share reviews of their travel experiences online,
social networking sites such as Facebook, Twitter and Pinterest are most
popular. 35 percent say that they share their travel experiences socially, up
six points from 2011 and nearly three times the proportion of those who post
on travel review sites (12 percent). Adults over 35 don’t shy away from social
networks either, utilizing them 12 percent of the time and seeking out travel
review websites 8 percent of the time.

The Allianz Travel Insurance Vacation Confidence Index is based on a telephone
survey conducted by Ipsos Public Affairs from November 7 – 12, 2012 of a
nationally representative sample of 1,000 randomly-selected adults aged 18 and
over residing in the U.S. With a sample of this size, the results are
considered accurate within ±3.1 percentage points, 19 times out of 20, of what
they would have been had the entire population of adults in the U.S. been
polled. The margin of error will be larger within regions and for other
sub-groupings of the survey population. These data were weighted to ensure the
sample's regional and age/gender composition reflects that of the actual U.S.
population according to data from the U.S. Census Bureau.

* Conditions, limitations and exclusions apply. For a complete description of
the coverage, carefully review the terms and conditions of the certificate of
insurance. Insurance coverage is underwritten by BCS Insurance Company (OH,
Administrative Office: Oakwood Terrace, Ill), or Jefferson Insurance Company
(NY, Administrative Office: Richmond, VA), depending on the insured's state.
Allianz Global Assistance and Allianz Travel Insurance are brands of AGA
Service Company. AGA Service Company is the licensed producer and
administrator of this plan and an affiliate of Jefferson Insurance Company.
The insured shall not receive any special benefit or advantage because of the
affiliation between AGA Service Company and Jefferson Insurance Company.

Allianz Global Assistance USA

Allianz Global Assistance USA is a leading consumer specialty insurance and
assistance company with operation centers in 29 countries. In the United
States, Allianz Global Assistance USA (AGA Service Company) insures 13 million
customers and is best known for its Allianz Travel Insurance plans.

In addition to travel insurance, Allianz Global Assistance USA offers event
ticket protection and unique assistance services such as international medical
assistance and concierge services. The company also serves as an outsource
provider for in-bound call center services and claims administration for
health insurers, property and casualty insurers, and credit card companies.

For more information about Allianz Global Assistance USA, please visit learn more about Allianz Travel Insurance plans,
please visit or Like us on Facebook at

Allianz Global Assistance

How can we help?

International leader in Assistance, Travel Insurance and  health, life & home
care services, today Allianz Global Assistance counts more than 10,920
employees who speak 40 different languages and work throughout the world with
a network of 400,000 service providers and 180 correspondents. 250 million
people, or 4% of the world’s total population, benefit from its services,
which the Group provides on all five continents.


Allianz is the 20^th largest company in the world (Forbes Global 2000, 2011)
and 62^nd most valuable global brand (Interbrand, 2012). Allianz has 151,000
employees worldwide and 76 million customers in more than 70 countries. In
2011, Allianz had over103 billion euros in revenue and over 1.6 trillion
euros under management. In the US, Allianz brands include:

Allianz Life
Allianz Global Investors
Fireman’s Fund
Euler Hermes
Allianz Global Corporate & Specialty

Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research
practice made up of seasoned professionals. We conduct strategic research
initiatives for a diverse number of American and international organizations,
based not only on public opinion research, but elite stakeholder, corporate,
and media opinion research.

Ipsoshas media partnerships with the most prestigious news organizations
around the world. In the U.S., UK and internationally, Ipsos Public Affairs is
the media polling supplier to Reuters News, the world's leading source of
intelligent information for businesses and professionals, and the Hispanic
polling partner of Telemundo Communications Group, a division of NBC Universal
providing Spanish-language content to U.S. Hispanics and audiences around the

Ipsos Public Affairs is a member of the Ipsos Group, a leading global
survey-based market research company. We provide boutique-style customer
service and work closely with our clients, while also undertaking global
research. To learn more, visit:


Media: Daniel Durazo, 804-673-7175
Jamie Foley,
Tony Scida,
Press spacebar to pause and continue. Press esc to stop.