Ruby Tuesday and Cultivate Wines Give $10,000 to Nashville-Based Non-Profit Lwala Community Alliance

  Ruby Tuesday and Cultivate Wines Give $10,000 to Nashville-Based Non-Profit
  Lwala Community Alliance

Business Wire

NASHVILLE, Tenn. -- December 10, 2012

Ruby Tuesday and Cultivate Wines are joining together to celebrate and present
a $10,000 check to Lwala Community Alliance in Nashville, Tenn. The
presentation will take place on Dec. 11, 2012, at the Ruby Tuesday on Franklin
Road at 11:30 a.m.

The Lwala Community Alliance participated in Cultivate’s third quarter voting
campaign and came in fourth place to win this grant. Lwala’s mission is to
advance the comprehensive well-being of the Lwala community through education,
health care and economic infrastructure. This grant will help support their
programs focused on educating and empowering girls and women, who often do not
make it past primary school in this area.

“Through partnerships with companies like Cultivate and our own Ruby Tuesday
Give Back program, we have an opportunity to positively impact every local
community that we serve and become a force for good wherever we go,” said
Kimberly Grant, Ruby Tuesday Chief Operations Officer.

By partnering with Ruby Tuesday, Cultivate is able to leverage their unique
philanthropic model of giving away 10 percent of all revenue through a
democratic voting platform, allowing their consumers to choose where the money
is going. This enables small, grassroots or outside-the-box organizations to
have access to funding they typically could not receive through the
traditional avenues.

Organizations apply on the Cultivate website, and after vetting them,
Cultivate posts between 15 and 30 organizations to their website for voting
each quarter. Anyone can vote, and at the end of the quarter, the money
generated is distributed to the top vote-getters. Together Cultivate Wines and
Ruby Tuesday have already given more than $359,000 to 35 organizations across
the U.S.

“We are incredibly proud of the difference we’ve made so far, but our bigger
goal is that other companies will follow suit and copy our model. Especially
in this era of government funding cuts to education, family services, and
more, we need companies to step up to the plate,” said Ali Banks, Cultivate’s
founder. “If we all join together, we can use capitalism to heal our country
and revive the American Dream, all while still turning a profit!”

About Ruby Tuesday:

Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand
restaurants in 45 states, the District of Columbia, 12 foreign countries, and
Guam. As of September 4, 2012, we owned and operated 712 Ruby Tuesday
restaurants and franchised 78 Ruby Tuesday restaurants, comprised of 34
domestic and 44 international restaurants. Our Company-owned and operated
restaurants are concentrated primarily in the Southeast, Northeast,
Mid-Atlantic, and Midwest of the United States, which we consider to be our
core markets.

About Cultivate Wines:

Cultivate is a grassroots, American company that is part of the movement for
"connected capitalism”— the belief that a company should not only exist to
make a profit, but also to do good in the world, and that that should mean
more than just writing a check to a national foundation for the sake of
“corporate goodwill.” As such, Cultivate Wines gives 10 percent of gross
revenue to non-profits supporting education and basic human needs through a
democratic online voting platform where anyone can vote. Since launching in
November 2012, Cultivate’s “GIVE” has donated $359,000 to 35 different
organizations. In each of the last three rounds of the GIVE, the 1^st place
winner received $50,000 and five runners-up each received $10,000.

About Lwala Community Alliance:

In April 2007, after 3 years of fundraising, the Lwala Community Health Center
finally opened. Over time the program has become more multi-dimensional to
include small scale micro-enterprise, public health outreach, water and
sanitation, and education programming. In April 2011, construction on a new
maternity and integrative care wing was completed, thereby tripling the space
of the original clinic. As a result, the facility is now designated as the
Lwala Community Hospital. Their clinical staff at the hospital provide more
than 15,000 patient visits each year, and they have over 1000 people enrolled
in HIV care. Their education program reaches out to 15 schools and they employ
dozens of Kenyans through various programs.

Photos/Multimedia Gallery Available:



Ruby Tuesday
Sabrina Green, 865-379-5700
Cultivate Wines
Eliza Coleman
Lwala Community Alliance
Katherine Falk
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