Yahoo! Sports, NBC Sports Group Team Up for News, Fantasy, and Video Coverage of Sporting Events

  Yahoo! Sports, NBC Sports Group Team Up for News, Fantasy, and Video
  Coverage of Sporting Events

Business Wire

SUNNYVALE, Calif. & NEW YORK -- December 10, 2012

Yahoo! (NASDAQ: YHOO) and the NBC Sports Group today announced a content and
promotional deal combining Yahoo! Sports’ original reporting expertise,
coverage of big events, Rivals’ college content and popular fantasy sports
products with NBC Sports Group’s growing digital assets, and significant
television promotion and integration. This alliance of two of the most trusted
brands in sports will become the daily habit of fans looking for an all-star
lineup of digital and on-air experiences.

While Yahoo! Sports and the NBC Sports Group will continue to maintain
separate sites and editorial control of their respective newsrooms and digital
properties, they will collaborate on premium sports news and events coverage
both online and on the air. Yahoo! Sports’ popular products will also be
included in the NBC Sports Group’s digital assets.

Key features of the alliance include:

  *Editorial Depth: The combined talent roster of Yahoo! Sports and NBC
    Sports features a deep bench of award-winning reporters and commentators,
    such as NBC’s Bob Costas and Mike Florio; Yahoo! Sports’ Dan Wetzel and
    Adrian Wojnarowski. Yahoo! Sports’ renowned investigative reporting will
    be featured on NBC TV, giving fans multiple-platform delivery.
  *Original Video Programming Concepts: Yahoo! Sports and NBC Sports will
    work together to develop original made-for-web video programs that will
    appear on both Yahoo! Sports and NBCSports.com featuring fan favorites
    from among the award-winning editorial teams’ rosters, including:

       *NBC Sports host and Emmy Award-winning commentator Bob Costas: video
         sports news interviews and editorials
       *Football Night in America’s Tony Dungy & Rodney Harrison: video
         segments during NFL season
       *Mike Florio of ProFootballTalk on NBCSports.com: daily, weekday NFL
         web show, Pro Football Talk Live
       *Rivals on Recruiting: weekly college recruiting show with Rivals and
         NBC Sports talent.

  *Live Streaming: Yahoo! Sports will link to and promote the NBC Sports Live
    Extra video player. Fans will be able to watch live streams of some of
    NBC’s biggest events, starting with Sunday Night Football and NHL Game of
    the Week. Live content from NBC Sports Network will continue to be
    distributed through NBC Sports Live Extra on a TV Everywhere basis.
  *Fantasy Sports: Yahoo! Sports, the leading fantasy platform, will become
    the exclusive fantasy game provider of NBC Sports’ Rotoworld, the premiere
    fantasy news and information site. This will include Yahoo! Sports’
    fantasy experiences for football, baseball, hockey, soccer, College Bowl
    Pick’em and Tourney Pick’em.
  *Rivals.com: The college sports destination will power recruiting and
    college sporting news for NBCSports.com and the NBC Sports Regional
    Networks.
  *NBC Sports Regional Networks: The authentic, local sports properties will
    serve  as Yahoo! Sports’ preferred content provider in relevant markets,
    and integrate Yahoo! Sports’ team pages, fantasy experts and sports
    talent.
  *NBC’s Alli Sports: Providing youth-focused, action-sports video and other
    content to Yahoo! Sports.

“Passionate fans need news and analysis about their favorite teams in real
time, and they want access to that information no matter where they are. We're
thrilled to combine Yahoo!'s fantasy offerings, product innovation and
editorial authority with NBC's broadcast coverage of live sports events and
award-winning on-air talent. We think our users will love the result,” said
Ken Fuchs vice president of Yahoo! Global Media and head of Yahoo! Sports and
Games.

“The complementary nature of this partnership is unmatched in digital sports
media,” said Mark Lazarus, Chairman, NBC Sports Group. “Through our growing
television and digital platforms, the Yahoo! Sports partnership dramatically
expands the digital reach of NBC Sports around the biggest sporting events. We
are committed to continually growing this alliance for the benefit of both
parties, our sports-property partners, and, most importantly, sports fans.”

Yahoo! Sports and NBC Sports will also provide scalable advertising solutions
to reach engaged audiences through distinctive opportunities and sponsorships.
The alliance will include the following sites: Yahoo! Sports, the Rivals
Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com,
Rotoworld.com and Allisports.com. NBCSports.com will continue to provide
sports content for NBCNews.com.

About Yahoo!:

Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and around
the world. In turn, we create value for advertisers by connecting them with
the audiences that build their businesses. Yahoo! is headquartered in
Sunnyvale, Calif., and has offices located throughout the Americas, Asia
Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the company's blog
(yodel.yahoo.com).

About NBC Sports Group:

When the Comcast- NBC Universal transaction was completed in January 2011, the
sports assets of the two companies combined to form the NBC Sports Group,
which serves sports fans 24/7 with premier live events, insightful studio
shows, and compelling original programming. The sports media company consists
of a unique array of broadcast television, cable television, radio and digital
sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf
Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their
respective digital properties. The NBC Sports Group possesses an unparalleled
collection of television rights agreements, partnering with some of the most
prestigious sports properties in the world; the International Olympic
Committee and United States Olympic Committee, NFL, NHL, PGA TOUR, PGA of
America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French
Open, Formula One, IndyCar and many more.

Contact:

Yahoo!
Nicol Addison, 310-463-3463
nicol@yahoo-inc.com
or
NBC
Chris Mccloskey, 212-664-5598
chris.mccloskey@nbcuni.com
 
Press spacebar to pause and continue. Press esc to stop.