The 4A's Debuts the Institute of Advanced Advertising Studies in Dallas

   The 4A's Debuts the Institute of Advanced Advertising Studies in Dallas

Ad Community Collaborates to Invest in Emerging Leaders

PR Newswire

DALLAS, Dec. 10, 2012

DALLAS, Dec. 10, 2012 /PRNewswire/ -- The 4A's Dallas, one of the largest
councils of the leading trade association for the advertising industry,
announces the Institute of Advanced Advertising Studies' (IAAS) debut in
Dallas after 45 years of success in several other major U.S. markets in
training emerging leaders. The 14-week professional development program is
tailored to advertising, branding and marketing communications professionals
with one to five years' experience interested in improving their critical
thinking and ability to compete. The 2013 IAAS online registration is now live
for the inaugural season. Space is limited and registration closes January 23.

Dallas-based Fossil Inc., a global retailer specializing in the design,
innovation and marketing of fashion lifestyle and accessory products, is the
client for the first year's program. From February 6 to May 8, students of the
IAAS will meet weekly at rotating agency locations to participate in an
intensive exercise that will begin with intelligently grounded business
understanding and will end with strategically smart creative solutions to a
business challenge for Fossil Inc. brand, Michele.

Bringing the IAAS to Dallas
According to Michael Boone, chair, 4A's Dallas Council Board of Governors,
bringing the Institute of Advanced Advertising Studies to Dallas is a real win
for the Dallas advertising community, comprised of more than 200 full-service
agencies, digital-only shops and edgy boutiques in a top 10 media market.

"The IAAS initiative reinforces the 4A's Dallas Council's commitment to
nurturing our next generation of advertising talent and to providing agencies
a unique opportunity to invest in their brightest rising stars through
cross-discipline immersion," Boone said.

Boone continued, "The IAAS is a hands-on, specialized training and requires
significant collaboration behind the scenes to work effectively. For more than
a year, two of our board members have really championed bringing this
strategic initiative to Dallas, ensuring the market was ready and committed to
take on this important training investment."

The IAAS faculty, judges and mentors arerecruited from leading agencies.
Under the guidance of theseseasoned veterans, the IAAS serves as an effective
vehicle for agencies' next generation of advertising leaders to learn the ins
and outs across the spectrum of agency disciplines.

Patricia Alvey, Ph.D., SMU, Richards Creative Professor of Advertising and
executive director of the newly launched IAAS, commented, "The IAAS initiative
has experienced great success in other major markets like San Francisco, New
York and Chicago. We plan to build on those winning strategies by tapping into
the collaborative spirit and wealth of expertise of local, regional and
national ad leaders to help train our future leaders."

Getting Registered for the IAAS Dallas
All advertising, branding and marketing communications agencies are welcome to
register emerging leaders for the IAAS. The cost is $1,250 per student for
4A's member agencies and $1,500 for non-member agencies. A course overview and
schedule is available online for download. Related questions should be
directed to the IAAS executive director, Patricia Alvey, 214.768.4519 or 

About the 4A's
The American Association of Advertising Agencies is the national trade
association of the advertising agency business. The 1,196 member agency
offices it serves in the U.S. employ 65,000 people, offer a wide range of
marketing communications services, and place 80 percent of all national
advertising. The management-oriented association helps its members build their
businesses, and acts as the industry's spokesman with government, media and
the public sector. For more information, visit the 4A's Web site,

                               Patricia Alvey, Ph.D.
Sheri Davidson Smith
                               SMU, Richards Creative Professor of Advertising
Publicis PR

SOURCE 4A's Dallas

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