MyCityWay Announces Integration with BMW’s DriveNow Car Sharing Fleet at the Content and Apps for Automotive Conference

  MyCityWay Announces Integration with BMW’s DriveNow Car Sharing Fleet at the
  Content and Apps for Automotive Conference

         -- Mobile Tech Company Brings Its Connected City Experiences
           PlatformIn-Dashto BMW’s Premium Car Sharing Service --

Business Wire

SAN DIEGO -- December 10, 2012

At the Content and Apps for Automotive Conference hosted by Telematics Update
in San Diego, MyCityWay CEO Puneet Mehta announced a partnership with BMW’s
DriveNow car sharing program that will integrate the company’s location-based,
situationally-aware mobile platform into the automaker’s fleet of vehicles in
San Francisco. Designed to help users explore, enjoy and navigate major
cities, MyCityWay will be installed in each of the 70 DriveNow BMW ActiveE
electric vehicles.

MyCityWay Announces Integration with BMW's DriveNow Car Sharing Fleet at the
Content and Apps for Au ...

MyCityWay Announces Integration with BMW's DriveNow Car Sharing Fleet at the
Content and Apps for Automotive Conference (Photo: Business Wire)

The MyCityWay integration will focus on providing situationally-aware local
discovery and relevant information based on location, needs and other
real-time factors. The service will act as a one-stop shop to provide
information including weather, traffic, parking, nearby events, dining and
nightlife options, public transit updates, etc. The benefit of having these
assets brought together under one umbrella and interacting with each other is
that users, for example, will not only be able to search for a nearby
restaurant, but then also find directions, check traffic patterns and live
traffic cameras, and locate available street or garage parking nearby.

“The telematics industry is moving from a car-centric model to a user-centric
model,” said Mehta. “What MyCityWay provides through DriveNow is the ability
to connect the dots on their daily needs across various verticals, access to
real-time information and a personalized view of a driver’s surroundings – all
of which are key to the consumer experience.”

“DriveNow’s partnership with MyCityWay dovetails perfectly with BMW’s
overarching goal to become the leading provider of premium mobility services,”
said Rich Steinberg, CEO of DriveNow. “The localized services and connectivity
provided by MyCityWay will serve to enhance the driver experience for our
customers and make finding their way around San Francisco easier and more
enjoyable.”

DriveNow is a premium car sharing service launched by BMW is San Francisco
last summer. The DriveNow fleet currently consists of 70 fully-electric
ActiveE vehicles located at ten DriveNow stations around the San Francisco Bay
Area, including hubs serving the Silicon Valley, SFO and Oakland International
Airports. DriveNow stations in SF are close to many BART, MUNI and
bike-sharing stations. After registering online or in person at one of the
stations, DriveNow members can locate and book available cars using the
DriveNow web site or mobile app, and pick up and return the car to the same –
or any other – DriveNow Station.

About MyCityWay:

Founded in December 2009, MyCityWay, based in New York City, is a mobile tech
company that produces self-learning, highly personalized mobile interfaces and
apps that guide residents and visitors through their daily experiences in the
city. Today, the company’s apps service has grown significantly connecting
with millions of consumers in over 85 cities around the world. MyCityWay’s
enterprise mobility platform delivers unique mobile apps and targeted
engagement for major brands in media, auto, travel & hospitality, and events.
For more information visit our website www.mycityway.com.

About DriveNow:

Launched in June 2012 in San Francisco, DriveNow is a flexible, premium
car-sharing program offering the opportunity to drive BMW’s first all-electric
vehicle, the BMW ActiveE with zero emission driving. The fleet of 70 ActiveE
vehicles is located at ten DriveNow Stations around the San Francisco Bay
Area, including hubs serving the Silicon Valley, SFO and Oakland International
Airports. DriveNow is part of BMW i, a BMW brand focused on developing
sustainable premium mobility solutions. Richard Steinberg is the CEO of
DriveNow. For more information visit DriveNow online at www.drive-now.com

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Contact:

Rubenstein Communications, Inc.
Phil DiIanni, 212-843-8323
pdiianni@rubenstein.com
or
Robert Pini, 212-843-8045
rpini@rubenstein.com