Digital River World Payments to Provide European Payments Services for Skullcandy

  Digital River World Payments to Provide European Payments Services for

Business Wire

MINNEAPOLIS -- December 10, 2012

Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud
commerce, announced that it signed a global payments agreement with
Skullcandy, Inc. (NASDAQ: SKUL), a high-growth performance lifestyle audio
brand. Skullcandy is using the Digital River World Payments solution to build
a localized European e-payments program. Based on the agreement, Digital River
will provide locally-preferred payment options for Skullcandy’s online stores
in Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Spain and the

“We considered many factors in our search for a global payments provider. For
us, it came down to the importance and ease of working with a single
provider,” said Brett Barlow, vice president of interactive at Skullcandy. “As
we expand our online stores into more European countries, we are relying on
our Digital River World Payments solution to deliver a localized, easy-to-use
payment experience for our customers.”

“We are excited to work with a vibrant brand like Skullcandy,” said Souheil
Badran, senior vice president and general manager of Digital River World
Payments. “Localizing the online payments experience is one of the most
important steps businesses can take to build trust across their global base of
customers. When well executed, a comprehensive payments program can turn site
visitors into loyal customers and a cost center into a revenue stream.”

In a recent survey commissioned by Digital River, a group of international
senior decision makers from several high-tech markets identified some of their
most significant global e-business challenges. The results found that only
about half of the companies surveyed have fully localized e-commerce basics,
including payment options, for the online markets they serve. The survey
echoed what Digital River hears from companies of all sizes as they prepare to
enter the global online marketplace. Building, managing and growing an online
operation on a global basis is a costly, time intensive and complicated
proposition. Click here to visit Digital River’s blog to view an infographic
of the survey results.

The Digital River World Payments solution offers relevant payment options in
nearly every country and over 170 transaction and display currencies. The
solution features a wide range of customizable services for managing the
complete payment lifecycle. These services, which work through a single
payments connection, include checkout page optimization, multi-variate
testing, real-time fraud detection, solutions to manage PCI exposure and
currency risk, as well as advanced back-office reconciliation services and
business intelligence tools. To learn more about Digital River World Payments,
visit and follow @DigitalRiverPay on Twitter.

About Skullcandy, Inc.

Skullcandy became one of the world's most distinct audio brands by bringing
color, character and performance to an otherwise monochromatic space. The
company helped revolutionize the audio arena by introducing headphones,
earbuds and other audio and wireless lifestyle products that possess
unmistakable style and exceptional performance. From the award-winning,
optic-inspired Roc Nation Aviator headphones, to the evolutionary fitting FIX
earbuds and a roster of some of the world's finest athletes, musicians and
artists, Skullcandy continues to redefine world-class audio performance and
style. Visit, or Twitter @skullcandy.

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce,
builds and manages online businesses for software and game publishers,
consumer electronics manufacturers, distributors, online retailers and
affiliates. Its multi-channel commerce solution, which supports both direct
and indirect sales, is designed to help companies of all sizes maximize online
revenues as well as reduce the costs and risks of running a global commerce
operation. The company’s comprehensive platform offers site development and
hosting, order management, global payments, cloud-based billing, fraud
management, export controls, tax management, physical and digital product
fulfillment, multi-lingual customer service, advanced reporting and strategic
marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices
across the U.S., Asia, Europe and South America. For more details about
Digital River, visit the corporate website, follow the company on Twitter or
call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release
contains forward-looking statements, such as statements containing the words,
“will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of Digital
River, or industry results, to differ materially from those expressed or
implied by such forward-looking statements. Such factors include, among
others: Digital River’s operating history and variability of operating
results; competition in the electronic commerce market; the ability of Digital
River to support international online payments for Skullcandy; the market’s
acceptance of such offerings; and other risk factors referenced in Digital
River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other
company and product names are trademarks, registrations or copyrights of their
respective owners.

Twitter tags: #global, #ecommerce, #payment

Tweet this: Digital River World Payments (@DigitalRiverPay) to provide
localized card and #payment methods for @skullcandy #global #ecommerce


Digital River, Inc.
Media Contact:
Jennifer Jasinski, +1 952-225-3637
Marketing Communications Manager
Investor Relations Contact:
Ed Merritt, +1 952-225-3362
Vice President, Investor Relations
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