Accenture Launches Customer Insight Software Solution to Help Banks Increase Sales and Efficiencies

  Accenture Launches Customer Insight Software Solution to Help Banks Increase
  Sales and Efficiencies

 Accenture Enterprise Customer System provides comprehensive view of customer
                   relationship and history of interactions

Business Wire

NEW YORK -- December 10, 2012

Accenture (NYSE: ACN) has launched a new banking software solution designed to
improve customer insights and increase sales for clients in the banking
industry. With the new Accenture Enterprise Customer System, banks can create
and capitalize on a single customer view to generate greater sales
opportunities, as well as bring more visibility and efficiency to operational

Positive customer experiences are becoming increasingly important in the
banking industry, where building trust is essential for most financial
institutions. According to a recent report from leading analyst firm Gartner,
“External differentiation means developing new customer experiences that
support revenue growth and customer retention.^1”

“The Accenture Enterprise Customer System allows banks to gain a single,
consolidated view of customers to create more relevant and valuable
interactions – in short, delivering better services and experiences to
customers across all channels,” said Colin Davies, managing director,
Accenture Software. “This 360 degree view of the customer allows banks to
provide personalized pricing and relevant value-add offerings more easily and

The Accenture Enterprise Customer System creates a comprehensive, real-time
view of a banking customer’s relationship and history of interactions,
allowing for more informed customer interactions across multiple channels.

With the Accenture Enterprise Customer System, banks can:

  *Improve customer experiences: Provide informed customer interactions and
    optimal service based on a single, real-time customer view across all
    banking channels.
  *Increase sales opportunities: With a complete view of a customer
    relationship in the channel, the Accenture Enterprise Customer System
    enables informed cross-selling opportunities with higher success rates.
  *Reduce operational inefficiencies: Accenture’s unique technology for
    channel and system integration allows for aggregation of data from
    disparate systems, for an easily accessible and complete customer
    information and history without costly data migration.

“With decades of experience in the financial services industry, Accenture
understands the strategic role of technology in today’s highly competitive
banking market,” said Juan Pedro Moreno, global managing director of
Accenture’s banking industry practice. “Accenture Enterprise Customer System
is proof of our continued commitment to drive new innovations in the banking
industry and add to our arsenal of tools that help clients better understand
customer behaviors to deliver differentiated experiences and drive sales and

Accenture Enterprise Customer System is available now worldwide. For more
information, please visit

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with more than 257,000 people serving clients in more
than 120 countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9 billion for the fiscal year ended
Aug. 31, 2012. Its home page is

Accenture Software combines deep technology acumen with industry knowledge to
develop differentiated software products. It offers innovative software-based
solutions to enable organizations to meet their business goals and achieve
high performance. Its home page is For Banking,
the home page is

^1 Gartner, Inc. “2012 Financial Services CIO Agenda,” by David Furlonger, 23
April 2012.


Sean Conway, + 917-452-6444
Julie Bennink, + 312-693-7301
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