Obama for America’s Technology Dream Team Taps Salesforce for Mission-Critical Engagement with Millions of Voters and

  Obama for America’s Technology Dream Team Taps Salesforce for
  Mission-Critical Engagement with Millions of Voters and Volunteers

 Salesforce Service Cloud, Salesforce Chatter and Salesforce Platform powered
the campaign’s constituent correspondence, contact center, battleground state
         budget management and surrogate event management operations

Salesforce massively scaled for hundreds of campaign workers and volunteers to
handle 5.7 million voter inquiries and 1.5 million voter contact records, also
         successfully managed Election Day spike of 80,000 inquiries

Business Wire

SAN FRANCISCO -- December 10, 2012

Salesforce.com (NYSE:CRM), the enterprise cloud computing
(http://www.salesforce.com/cloudcomputing/) company, today announced that
Obama for America’s winning 2012 presidential campaign tapped Salesforce for
many functions central to its 2012 operations. With the Salesforce Service
Cloud, Salesforce Chatter and Salesforce Platform, President Barack Obama’s
successful campaign powered its constituent correspondence, contact center,
battleground state budget management and surrogate event management functions.
Hundreds of campaign workers and volunteers took advantage of the flexibility
and massive scalability of salesforce.com’s cloud computing platform to manage
and respond to 5.7 million voter inquiries and 1.5 million voter contact
records over a span of 13 months, including an enormous Election Day spike of
80,000 inquiries in a single day.

Comments on the News:

  *“Key to the campaign’s success was a technology platform that allowed us
    to engage with constituents and make data-driven decisions in real time,”
    said Michael Slaby, chief information and innovation officer, Obama for
    America. “In addition, Salesforce massively scaled to meet our real-time
    engagement and decision-making needs.”
  *“The Obama campaign represented as talented a group of technology
    innovators working together that has ever been assembled,” said Vivek
    Kundra, executive vice president, emerging markets, salesforce.com. “We’re
    honored they chose salesforce.com’s social and mobile cloud technologies
    to deliver so many different solutions that were central to the first
    campaign built for the social era.”

Salesforce Massively Scales and Helps the Obama Campaign Win

The Obama team needed to rapidly deploy a solution that would massively scale
without purchasing or maintaining costly software, hardware or infrastructure.
Speed, scale and cost were key factors in its decision to choose the
enterprise cloud leader, salesforce.com. Salesforce.com’s social, mobile and
cloud technologies powered these mission-critical functions of the President’s
winning campaign:

  *Constituent Correspondence: The campaign turned to the Service Cloud to
    manage 5.7 million voter inquiries over a period of just 13 months,
    averaging more than 14,000 inquiries per day and peaking at 80,000
    inquiries in a single day on Election Day.

       *The campaign deployed the Service Cloud to manage millions of
         incoming pieces of correspondence via email and the Web that were
         then classified, tagged and organized according to the interests,
         needs, or requests of the correspondents, who contacted the campaign
         about polling locations, the President’s policy positions, donations,
         and hundreds of other topics.
       *Hundreds of volunteers were given access to the app via the
         Salesforce Platform’s field-level security, where they reviewed each
         inquiry and tagged those requiring resolution.
       *Stories about how the President’s policies had personally affected
         constituents were submitted into Salesforce. Automated workflow
         allowed staff to nominate promising stories for further promotion.
         One story submitted online was highlighted in President Obama’s
         speech at the Democratic National Convention.

  *Contact Center: The Obama campaign selected the Service Cloud to power its
    contact center because it needed to move with tremendous speed, getting
    hundreds of volunteers instantly ramped up as the campaign’s primary
    contact center agents. Volunteers from around the country logged into the
    Service Cloud and, using VoIP technology, became instant contact center
    agents able to respond to millions of voters from across the country.
    Deploying the Service Cloud’s visual workflow and call scripting features,
    the Obama campaign enabled its volunteers to resolve inquiries quickly.
  *State Campaigns Budget Management: Distributing scarce resources among the
    50 states is critical in any campaign. A custom app built on the
    Salesforce Platform tracked “committed” and “actual” budget data from the
    states in real time, allowing state directors to maximize resources coming
    from the campaign and powering dashboards at campaign headquarters that
    allowed the finance team to make more strategic spending decisions. All of
    the collaboration in this app was powered by Salesforce Chatter, the #1
    enterprise social network and the standard for how businesses and
    organizations collaborate. Chatter’s social networking features such as
    profiles, real-time feeds and trending topics combined with the
    information and processes in Salesforce helped the Obama campaign
    collaborate around information in the budgeting app and make vital
    decisions more quickly.
  *Surrogate Engagement and Event Management: Among the more difficult tasks
    for a presidential campaign is managing speaking requests and tracking
    appearances of thousands of individuals who serve as official campaign
    surrogates. More than 4,000 individuals requested to speak on behalf of
    the President’s campaign during the 2012 election and the list included
    everyone from grassroots Democratic Party activists to some of America’s
    most well-known celebrities from business, entertainment and politics. To
    successfully manage this daunting task, the Obama campaign developed
    another custom app on the Salesforce Platform. Using custom objects, the
    campaign designed an app that managed the vetting process for thousands of
    potential surrogates and tracked their appearances and created itineraries
    for more than 7,000 events across the country.

Businesses and Government Agencies Trust Salesforce to Build Their Social
Front Office

More than 100,000 companies and government agencies including Burberry, GE
Capital and the Texas Department of Information Resources have successfully
deployed Salesforce technologies to connect with their customers,
constituents, partners and employees in entirely new ways. This success
extends to the public sector, where leading innovators across the U.S. federal
government, as well as state and local governments in more than 90 percent of
states, are using salesforce.com to transform government for the social era.

A worldwide social revolution is taking place today. There are more than 4.5
billion social network users across the globe, and they are having more than
150 million conversations every day on Facebook, Twitter, LinkedIn and more.
But the social revolution is no longer just a consumer movement, it is
creating a customer revolution for every business and government agnecy.
Salesforce.com’s transformational cloud, social and mobile technologies are
enabling businesses and government agencies to build their complete social
front office. With six product lines -- Sales Cloud, Service Cloud, Marketing
Cloud, Salesforce Chatter, Work.com, and the Salesforce Platform --
salesforce.com customers have the tools to unlock greater levels of
productivity and growth between themselves and their customers and

Follow @Salesforce on Twitter and Suggested Tweet:

If you’d like to tweet about the Obama campaign’s winning success with
Salesforce, here is a suggested tweet to send to your followers:

  *Click to Tweet: How did @BarackObama’s tech dream team power key functions
    of the winning 2012 campaign? With @Salesforce. More: http://bit.ly/VD5W2b

Additional Resources:

  *Like salesforce.com on Facebook: http://facebook.com/salesforce
  *Check out salesforce.com’s blog post about Obama for America’s success
    with Salesforce:
  *View demos of Salesforce and more at http://youtube.com/salesforce

About Salesforce.com

Founded in 1999, salesforce.com is the enterprise cloud computing leader.
Using salesforce.com’s social and mobile cloud technologies, companies can
connect with customers, partners and employees in entirely new ways. Based on
salesforce.com's real-time, multitenant architecture, the company's platform
and apps give customers the tools to create a social front office and
revolutionize the way they sell, service, market, collaborate, work and

  *Grow your business with the world’s #1 sales app, Salesforce Sales Cloud
  *Deliver amazing customer service with the award-winning Salesforce Service
  *Listen, engage, advertise, and measure social media marketing with the
    Salesforce Marketing Cloud
  *Achieve breakthrough collaboration and productivity with Salesforce
  *Align, motivate and drive performance with Salesforce Work.com
  *Build social and mobile cloud apps on the Salesforce Platform and extend
    success with the world’s leading enterprise app marketplace, the

Any unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase salesforce.com applications should make
their purchase decisions based upon features that are currently available.
Salesforce.com has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.”
For more information please visit http://salesforce.com, or call


Phil Novack, 415-836-3727
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