Cinemark & National CineMedia (NCM) to Broadcast the 12-12-12 Concert Benefitting Victims of Hurricane Sandy in Theatres across

  Cinemark & National CineMedia (NCM) to Broadcast the 12-12-12 Concert
  Benefitting Victims of Hurricane Sandy in Theatres across the Country

All proceeds from ticket sales will go to help the victims hardest hit by the
                   storm through the Robin Hood Relief Fund

Business Wire

PLANO, Texas & CENTENNIAL, Colo. -- December 10, 2012

Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, is pleased to announce that they, with the help from their
partners at National CineMedia (NCM), will broadcast the 12-12-12 Concert in
over 200 Cinemark, Century and Tinseltown theatres across the U.S. The
presentation will be projected live on December 12, starting at 7:30pm eastern
standard time. The admission price will be equal to that of a child’s ticket
price in each theatre and all proceeds from ticket sales will be donated to
the victims of Hurricane Sandy.

“The 12-12-12 Concert is a great cause,” states Tim Warner, president and
chief executive officer of Cinemark Holdings, Inc. “Cinemark is honored to be
partnering with NCM in the broadcasting of this special concert event in our
theatres. We will be donating the proceeds from ticket sales to assist
families and individuals living in the regions that were impacted by this
terrible storm.”

“We are privileged to be able to use our Digital Broadcast Network to help
bring this remarkable concert event live to audiences in movie theatres across
the country,” said Kurt Hall, chairman and CEO of National CineMedia. “Music
is a wonderful way to bring people together, and I hope people fill the
theatres to support those affected by Superstorm Sandy.”

A full list of participating Cinemark locations and ticket purchasing
information for the event can be found at

Information about the 12-12-12 Concert:

The 12-12-12 Concert to benefit the victims of Hurricane Sandy
( will take place on Wednesday, December 12
starting at 7:30pm EST at Madison Square Garden. This sold-out event features
Bon Jovi, Eric Clapton, Rolling Stones, Billy Joel, Bruce Springsteen, The Who
and Paul McCartney, among others. This epic concert will be simulcast to over
two billion people around the world.

Information about the Robin Hood Relief Fund:

Robin Hood has launched a large-scale relief effort to aid our neighbors in
the tri-state area whose lives have been shattered by Hurricane Sandy. Within
hours of the storm, Robin Hood-funded non-profits were providing blankets, hot
food, heaters, generators and more to residents in Red Hook, Coney Island, the
Rockaways and all across the region. Now, one month out from the storm, thanks
to our supporters, Robin Hood has been able to provide over $8 million in
grants to more than 90 different groups.

About Cinemark Holdings, Inc.:

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico,
Argentina and 10 other Latin American countries as of September 30, 2012.  For
more information go to

About National CineMedia:

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,


Cinemark USA, Inc.
James Meredith, 972-665-1060
VP of Marketing and Communications
NCM Media Networks
Lauren Leff, 303-957-1709
SVP, PR and Communications
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