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Jackson® Again Recognized as World Class Customer Service Provider by SQM



  Jackson® Again Recognized as World Class Customer Service Provider by SQM

   Company receives World Class Certification in customer satisfaction and
    “Highest Customer Satisfaction by Industry” award for the eighth time

Business Wire

LANSING, Mich. -- December 10, 2012

Jackson National Life Insurance Company^® (Jackson), a leading provider of
retirement solutions with $129.9 billion in assets, has been awarded World
Class Call Center Certification and the highest customer service rating for
the financial services industry by the Service Quality Measurement Group, Inc.
(SQM).

Jackson has received the World Class Certification from SQM in Call Center
customer satisfaction ^ eight times^1. This year also marks the eighth time
that Jackson has earned SQM’s “Highest Customer Satisfaction by Industry”
award, achieving the top rating for the financial services industry^2.

To achieve World Class Call Center Certification, 75 percent or more of the
calls must be at the world class level for six months or more. While the
financial services industry averages 74 percent, Jackson far exceeded the
minimum, with 91 percent of calls receiving the highest possible score. SQM’s
criteria is based on the customer’s satisfaction with their service experience
and the call being resolved. Jackson’s service representatives were able to
resolve 87 percent of issues in one call, which is markedly higher than the
industry average of 72 percent.

“We are proud that Jackson has once again been awarded top honors from the
Service Quality Measurement group for Call Center excellence,” said Mike
Wells, Jackson president and chief executive officer. “Our commitment to
providing world-class customer service is unwavering, and it is truly an honor
for all of our associates to be recognized for their industry-leading
service.”

For SQM’s Call Center Certification program, the company surveyed a minimum of
800 financial advisors within two business days of their contact with the Call
Center to evaluate their service experience. SQM conducted the benchmarking
study for the period of October 1, 2011 to September 30, 2012.

SQM benchmarks more than 450 North American contact centers annually,
resulting in one of the largest customer survey databases. SQM has evaluated
customer satisfaction for the contact center industry since 1996. For more
information on SQM, please visit www.sqmgroup.com.

^1 Service Quality Management, Call Center World Class Certification, 2004 and
2006-2012

^2 Service Quality Management, Highest Customer Satisfaction by Industry –
Financial, 2004 and 2006-2012

About Jackson National Life Insurance Company

With $129.9 billion in assets (IFRS)*, Jackson National Life Insurance Company
(Jackson) is a leading provider of retirement solutions. The company sells
variable, fixed and fixed index annuities, and institutional products. Through
its affiliates and subsidiaries, Jackson also provides asset management and
retail brokerage services. Jackson markets its products in 49 states and the
District of Columbia through independent and regional broker-dealers,
wirehouses, financial institutions and independent insurance agents. Jackson’s
subsidiary, Jackson National Life Insurance Company of New York^®, similarly
markets products in the state of New York. For more information, visit
www.jackson.com.

*Jackson has $129.9 billion in total IFRS assets and $119.0 billion in IFRS
policy liabilities primarily set aside to pay future policyowner benefits (as
of 6/30/12).

International Financial Reporting Standards (IFRS) is a principles-based set
of international accounting standards indicating how transactions and other
events should be reported in financial statements. IFRS is issued by the
International Accounting Standards Board in an effort to increase global
comparability of financial statements and results. IFRS is used by Jackson’s
parent company.

Jackson is the marketing name for Jackson National Life Insurance Company^®,
Jackson National Life Insurance Company of New York^® and Jackson National
Life Distributors LLC.

Annuities are issued by Jackson National Life Insurance Company (Home Office:
Lansing, Michigan) and Jackson National Life Insurance Company of New York
(Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, may not be available in all states and
state variations may apply. These contracts have limitations and restrictions,
including possible withdrawal charges, recapture charges and excess interest
adjustments. Contact your representative or the Company for more information.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated and with its principal place of
business in the United Kingdom. Prudential plc and its affiliated companies
constitute one of the world's leading financial service groups. It provides
insurance and financial services directly and through its subsidiaries and
affiliates throughout the world. It has been in existence for over 160 years
and had more than $560 billion in assets under management as of June 30, 2012.
Prudential plc is not affiliated in any manner with Prudential Financial,
Inc., a company whose principal place of business is in the United States of
America.

Contact:

Jackson National Life Insurance Company
Corporate Communications
Lori Stafford-Thomas, Director, External Communications
303-224-7542
lori.stafford@jackson.com
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