Just in Time for the Holidays: Barnes & Noble Announces New Low Price for Award-Winning NOOK Simple Touch™ Starting Sunday,

  Just in Time for the Holidays: Barnes & Noble Announces New Low Price for
  Award-Winning NOOK Simple Touch™ Starting Sunday, December 9

        Amazing Product at Best Value: NOOK Simple Touch Now Just $79

Business Wire

NEW YORK -- December 08, 2012

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading
retailer of content, digital media and educational products, today announced
its award-winning NOOK Simple Touch is now available for the great low price
of just $79 in time for the holidays. Beginning tomorrow, December 9, 2012,
customers can purchase NOOK Simple Touch at a new low price at nearly 700
Barnes & Noble retail stores and hundreds of Barnes & Noble College
Bookstores, online at www.nook.com and through other leading retailers
offering NOOK^® products, including Walmart, Target and Best Buy.

NOOK Simple Touch, the highly acclaimed, easy-to-use E Ink Reader, combines an
ergonomic design with a paper-like, glare-free readability, even in bright
sunlight. The lightweight device features an ergonomic form with a soft-touch
back that’s comfortable to hold for hours. Previously available at the low
price of $99 and always without distracting ads, NOOK Simple Touch is now
available for only $79, making it a must-have deal this holiday season for
anyone who loves to read. NOOK Simple Touch offers access to shop the vast
NOOK Store^™ of more than 3 million digital books – from new releases and
bestsellers to classics, children’s books and more, as well as popular
newspapers and magazines.

“Just in time for the holidays, this new low pricing makes the critically
acclaimed NOOK Simple Touch a terrific, affordable gift for anyone on the gift
list,” said Jamie Iannone, President of Digital Products at NOOK Media LLC.
“Since its launch NOOK Simple Touch has been universally praised by the media,
and at just $79, it is not only the highest-rated Reader in the under-$100
category, but also the best value. Customers can now get this award-winning
device, along with NOOK’s best-in-class digital reading experience at an
unbeatable price.”

Customers can visit www.nook.com or visit the NOOK Digital Shops^™ and
displays in any of Barnes & Noble’s nearly 700 bookstores for more
information. Barnes & Noble offers Always Free NOOK Support in all of its
neighborhood bookstores, with more than 35,000 NOOKsellers across the country
ready to assist customers with setting up their NOOK devices or choosing their
next great read.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK^® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store^™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
674 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook
(www.facebook.com/barnesandnoble) and YouTube

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at
www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at www.nook.com, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom throughwww.nook.co.ukandleading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or
www.twitter.com/nook_UK and www.facebook.com/nook.


Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications
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