HSN And The Coca-Cola Company Partner To Create Omni-Channel Retail Experience
-- One of the World's Largest Coca-Cola Merchandise Assortments to Live on
-- HSN Cares to Launch Campaign for Heart Health with Special Diet Coke, The
Heart Truth®Partnership in February --
ST. PETERSBURG, Fla. and ATLANTA, Dec. 7, 2012
ST. PETERSBURG, Fla. and ATLANTA, Dec. 7, 2012 /PRNewswire/ --Leading
multichannel retailer, HSN announced today it will be partnering with the
iconic Coca-Cola Company to create a robust and entertaining multi-year
merchandise, marketing and digital experience that sparks further
collaboration with both brands in 2013.
The partnership will intertwine the Coca-Cola brand into HSN's programming
events throughout the year including seasonal celebrations. The partnership
will include the most extensive online store of Coca-Cola merchandise in the
world, HSN merchandise added to the My Coke Rewards store for Coke fans, as
well as engaging programming and unique multiplatform content throughout the
year. In addition, a special HSN Cares campaign with Diet Coke in support of
The Heart Truth^® will be launched in February.
"We are very excited about this robust partnership between HSN and The
Coca-Cola Company in 2013. True collaborative partnerships inspire our
organization, our partners and most importantly our customers," said Bill
Brand, EVP of Programming, Marketing and Business Development. "HSN is
dedicated to offering our customers fun, engaging retail opportunities and we
look forward to introducing the HSN experience to a new audience and evoking
that iconic moment of happiness that embodies the Coca-Cola brand."
Perfect for anyone on your holiday gift list, the HSN assortment of Coca-Cola
branded merchandise will include popular Coca-Cola items as well as never
before seen, exclusive products that will excite everyone from the casual
enthusiast to the avid collector. The extraordinary collection spans a variety
of styles from modern to nostalgic and feature items across all categories
including kitchen appliances, home decor, toys, sporting goods, and fashion.
When the store is complete on HSN.com, it will be the largest online Coca-Cola
store in the world.
HSN Cares, the philanthropic arm of HSN, will be partnering with Diet Coke on
the The Heart Truth® campaign, a national awareness campaign for women about
heart disease, sponsored by the National Heart, Lung, and Blood Institute
(NHLBI) that is embraced by millions of women who share the goal of better
heart health. Dedicating the entire month of February to heart health
awareness, HSN will create exclusive merchandise where a portion of the
proceeds will be donated to programs supporting women's heart health. HSN will
also support the cause with a 24-hour dress event featuring specially designed
red dresses by HSN's designers and be a part of the annual Red Dress^SM event
during New York Fashion Week.
"Partnering with HSN gives us the opportunity to leverage their innovative
digital platforms and engaged customer base to introduce the world of
Coca-Cola to a whole new audience," said Stuart Kronauge, vice president of
Coca-Cola Trademark Brands at The Coca-Cola Company. "Fans of our brand will
be able to experience it like never before, and we look forward to working
with HSN to elevate our brand in new and exciting ways."
For more information on the debut of Coca-Cola on HSN, please visit
HSN.com/Coca-Cola or join in the conversation with @HSN on Facebook and
HSN is a leading interactive multichannel retailer, offering a curated
assortment of exclusive products and top brand names to its customers. HSN
incorporates entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers find
exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics.HSN broadcasts live to 96 million
households in the US in HD 24/7 and its website - hsn.com - is a top 10 most
trafficked e-commerce site, featuring more than 16,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN, founded 35
years ago as the first shopping network, is an operating segment of HSN, Inc.
(Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on
Facebook and Twitter.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands.Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks.Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day.With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or
check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
Contact: Karen Varga-Sinka, HSN PR, +1-813-944-7124, Karen.firstname.lastname@example.org
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