Larry the Cable Guy Rolls into Green Bay as Part of the Wild American Flavor Tour to Check out Local Flavors and Flair

  Larry the Cable Guy Rolls into Green Bay as Part of the Wild American Flavor
  Tour to Check out Local Flavors and Flair

New Prilosec OTC® Wildberry Gives Fans a Chance at a Once in a Lifetime Prize
                                   Package

Business Wire

CINCINNATI -- December 07, 2012

Frequent heartburn sufferer and America’s favorite comedian Larry the Cable
Guy is in Green Bay watching his favorite team play and looking for some of
the wildest cheese-loving folks around, as he wraps up his wild adventure to
help introduce the first flavor-coated 24-hour frequent heartburn pill, new
Prilosec OTC Wildberry. The flavor-loving comedian traveled across the country
to the most colorful cities in America hosting jaw-dropping sporting events
this season, and is concluding his tour at this weekend’s big match-up in
Green Bay on December 9, 2012 from 3:00 PM until kickoff.

Attendees will be able to celebrate American flavors with Larry and learn more
about how to block the acid that causes frequent heartburn as he introduces
new Prilosec OTC Wildberry.* Larry will also encourage fans to enter the Wild
American Flavor Sweepstakes for the chance to win a fan prize pack so
unbelievable, it will have the winner touchdown dancing across the living
room.

“I love wild flavor and football! And I don’t let my frequent heartburn stop
me from enjoying every spicy, cheesy, sizzling experience America serves up,”
said Larry the Cable Guy. “That’s why I love new Prilosec OTC Wildberry – it
treats my frequent heartburn for 24 hours with one pill each morning* just
like the original and has a fancy coating with a burst of wildberry flavor.
Now I can enjoy all the awesome flavors I love!”

Fans across the country will be able to keep up with Larry’s travels by
visiting www.WildberryFlavor.com to view exclusive videos created by
Yardbarker, the largest content and advertising network of independent sports
properties on the web. Don’t be surprised if the camera catches Larry grooving
with Green Bay’s local musicians or sharing a deep fried dish of cheesy
goodness with the country’s most extreme tailgaters.

Fans have the opportunity to embark on an out-of-this-world flavor adventure
of their own by entering the Wild American Flavor Sweepstakes.

From now until January 7, 2013, enter at www.WildberryFlavor.com for a chance
to win trips to three of America’s most flavorful cities, with three of the
country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One
prize pack winner will be chosen at random to receive the prize pack,
including tickets to the big football game in New Orleans (February 3, 2013),
the first big auto race of the year in Daytona Beach (February 24, 2013) and
the basketball championship game in Atlanta (April 8, 2013), travel and
accommodations (a two-night hotel stay and air transportation for each
destination), and one $5,000 check to be used in any of these flavorful
cities.

*It’s possible while taking Prilosec OTC®. Use as directed for 14 days to
treat frequent heartburn. Do not take for more than 14 days or more often than
every 4 months unless directed by a doctor. Not for immediate relief.

Official Sweepstakes Rules

To view the official rules, visit WildberryFlavor.com.

About PRILOSEC OTC WILDBERRY

NEW PRILOSEC OTC WILDBERRY® is the new flavor-coated version of PRILOSEC OTC,
the #1 Doctor recommended† and #1 Pharmacist recommended‡ OTC acid reducer for
the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC
heartburn medicine* on the market, and now with one flavorful pill each
morning, you can get 24 hours of zero heartburn. *For more information about
PRILOSEC OTC WILDBERRY, visit www.prilosecotc.com. PRILOSEC OTC WILDBERRY is
available over-the-counter through an alliance between P&G and AstraZeneca.

† Healthcare Analytics: OTC Acid Reducer Category, through June 2012.

‡ Based on Pharmacy Times 2012 Survey.

* P&G calculation based in part on dollars sold reported by The Nielsen
Company in the US market for the Stomach Remedies Category for the 12 month
period ending the week of January 14, 2012.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

About Yardbarker

Yardbarker is the largest content and advertising network of independent
sports properties on the web, reaching 22 million unique users monthly. The
network is composed of 1,000+ highly regarded writers from national sites like
Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of
team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.

Contact:

MSLGROUP
Katie Burton, 646-500-7837
Katie.Burton@mslgroup.com