Targetbase Recognized as a Strong Performer by Independent Research Firm in
Customer Engagement Agency Report
DALLAS -- December 07, 2012
Targetbase, a leading U.S.-based data-driven marketing agency known for its
expertise in customer intelligence, announced today that Forrester Research,
Inc. has cited Targetbase as a “Strong Performer” in its November 2012 report,
The Forrester Wave™: Customer Engagement Agencies, Q4 2012.
Forrester, a leading global research and advisory firm, defines Customer
Engagement Agencies (CEAs) as “agencies that focus on defining
customer-oriented business strategies and mapping them to tactics and
execution. They help clients maximize customer profitability and optimize
customer experiences by applying data and analytics to every interaction.” In
the evaluation, Targetbase received high marks in the areas of customer data
strategies, customer metrics and measurement methodologies, and strategic
“We are thrilled to be recognized as a strong performer in this emerging
category,” said Mark Wright, president and CEO of Targetbase. “Our philosophy
is that brands get stronger when they leverage the wealth of information
consumers provide every day. So when we work with clients, we start by
auditing how brands recognize and respond to their customers across
interaction points. In our view, channel itself shouldn’t matter if a central
strategy is at the core of their marketing plan.”
More than 50 agencies were invited to participate in the inaugural assessment
of CEAs and were evaluated relative to their current customer engagement
offering, strategy, and market presence. Targetbase was one of only 13
agencies that met Forrester’s selection criteria.
According to Forrester, “Targetbase is the data and customer measurement
powerhouse within Omnicom’s DAS group. The agency evolved from its database
marketing roots over the past several years to provide a full breadth of
agency services and improved its cross-channel strategy and execution
“At Targetbase, we’ve been doing consumer analytics and insight generation
since 1979. We attribute our success in part to decades of commitment to
consumer intelligence. We see our current evolution from MSP to CEA as a
natural progression from where we started as a company to where we are today,”
said Mark Wright, president and CEO of Targetbase.
To learn more about Targetbase’s evolution from a MSP to a CEA and the
revolution of consumer marketing, visit
Targetbase is a leading customer intelligence and engagement agency.As a
data-driven marketing agency, Targetbase’s foundation and expertise lie in its
ability to understand and leverage data from across all of the channels where
today’s consumers engage to grow more profitable customer relationships for
clients. For more information, visit www.targetbase.com. Targetbase is a part
of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
Julia Thuman, 972-506-3858
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