Marriott International Introduces Two New Brands To The Brazilian Hotel Market

Marriott International Introduces Two New Brands To The Brazilian Hotel Market

PR Newswire

BETHESDA, Md., Dec. 7, 2012

BETHESDA, Md., Dec. 7, 2012 /PRNewswire/ -- Marriott International (NYSE: MAR)
announced today plans to introduce two of its mid-market hotel brands, the
Fairfield Inn and Courtyard by Marriott brands in Brazil. The company will
open a new 165-room Fairfield Inn by Marriott in Porto Alegre, Rio Grande do
Sul, and a 160-room Fairfield Inn by Marriott and 158-room Courtyard by
Marriott hotel, both in Curitiba, Parana. All three properties will be
developed under an agreement with Mr. Aldemir Dadalt, owner and president of
Prisma Engenharia SA, a prominent regional real estate development and
construction company based in Joinville, Santa Catarina, who has developed 14
hotels located in major cities of Southern Brazil.

The hotels will be Mr. Dadalt's second project with Marriott. The first was
the 128-room Hotel & Spa do Vinho Caudalie, part of the Marriott's Autograph
Collection, located in Bento Goncalves, Brazil's wine region in Rio Grande do
Sul approximately 124 km from Porto Alegre.

"As Brazil is developing at rapid speeds, the country's middle class continues
to grow and travel more and more, and needing reliable, high quality
accommodations throughout the country," said Arne Sorenson, President and CEO
of Marriott International. "These three new properties reaffirm the company's
commitment to Brazil and mark the start of our aggressive growth plans in the
country."

"We are fortunate to have found experienced regional partners in Brazil with a
progressive mindset, with whom we look forward to continue to grow many
successful hotels within the region," says Laurent de Kousemaeker, chief
development officer for Marriott International, Inc. in the Caribbean & Latin
America "Both Porto Alegre and Curitiba are in the top 10 markets of the 24
Brazilian cities we are targeting for our mid-market brands."

"We are thrilled with the concept and positioning of the Marriott brands, and
are very excited about developing the first Fairfield by Marriott and
Courtyard by Marriott brand hotels in partnership with Marriott International
in the country. With Marriott's undisputed preference in the Americas and
openness to adapt to the local needs, combined with our deep experience in the
local hospitality market, we are confident that these hotels will do very well
here in Brazil," said Aldemir Dadalt, owner and President of Prisma Engenharia
SA.

The Brazil Development team at Marriott International, led by Guilherme
Cesari, Vice President of Development for Brazil, conducted a comprehensive
market research to adapt these brands to the domestic Brazilian business
traveler.

The two Fairfield by Marriott hotels in Curitiba and Porto Alegre will be the
first two introduced, both set to open in the first half of 2014 before the
World Cup.

"A leader in the upper moderate hotel category, Courtyard offers modern design
and great service that are ideal for the high tech and high touch demands of
the fast growing middle class in this market," said Brian King, SVP Global
Brand Management at Marriott International. "The newly developed Fairfield
prototype speaks to Brazilians seeking value, comfort, consistency and the
high quality of a Marriott hotel brand."

"We are thrilled with the concept and positioning of the Marriott brands, and
are very excited about developing the first Fairfield by Marriott and
Courtyard by Marriott brand hotels in partnership with Marriott International
in the country. With our strategic know-how in the local hospitality market
and the success of the two brands in other Latin American countries, we are
confident that these hotels will do very well here in Brazil," said Aldemir
Dadalt, owner and President of Prisma Engenharia SA.

The 158-room Courtyard by Marriott hotel in Curitiba, scheduled to open in
early 2015, will feature the brand's refreshing business lobby, a casual
dining restaurant, meeting space and recreational facilities include a
swimming pool and a fitness center.

Marriott International is currently represented in Brazil by the 445-room
Renaissance Sao Paulo Hotel, 245-room JW Marriott Hotel Rio de Janeiro, the
311-room Sao Paulo Airport Marriott, 114-unit Marriott Executive Apartments
Sao Paulo and the 128-room Hotel & Spa do Vinho Caudalie.

The Courtyard by Marriott brand features hotels with a refreshing environment
that helps guests stay connected, productive and balanced while
traveling.Intuitive services and design accommodate guests' desire for
choice and control and allow them to use the public space and guest rooms to
meet all of their needs while on the road. With more than 900 locations in 38
countries, Courtyard has more locations than any other Marriott International
brand. For more information about the brand, visit www.courtyard.com.

Launched in 1987, Fairfield Inn & Suites has become a leader in the moderate
tier category. With more than 625 properties throughout the United States,
Canada and Mexico, guests can rely on Fairfield Inn & Suites to meet their
lodging needs wherever their travels take them. Fairfield Inn & Suites
participates in the company's award-winning Marriott Rewards® frequent guest
program.For more information or reservations, visit the web site at
www.fairfieldinn.com.

Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in
Bethesda, Maryland, USA with more than 3,700 properties in 74 countries and
territories and reported revenues of over $12 billion in fiscal year 2011.
The company operates and franchises hotels and licenses vacation ownership
resorts under 18 brands, including Marriott Hotels & Resorts, The
Ritz-Carlton, JW Marriott, Bulgari, EDITION,Renaissance, Autograph
Collection, AC Hotels by Marriott, Courtyard, Gaylord Hotels, Fairfield Inn &
Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott
Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott,
and The Ritz-Carlton Destination Club. There are approximately 300,000
employees at headquarters, managed and franchised properties. Marriott is
consistently recognized as a top employer and for its superior business
operations, which it conducts based on five core values: put people first,
pursue excellence, embrace change, act with integrity, and serve our world.
For more information or reservations, please visit our website at
www.marriott.com, and for the latest company news, visit
www.marriottnewscenter.com.

SOURCE Marriott International, Inc.

Website: http://www.marriott.com
Contact: Laura Botelho, +1-954-684-5321, Laura.botelho@marriott.com, or Nina
Herrera-Davila, +1-301-380-2691, nina.herrera-davila@marriott.com
 
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