Publicis Groupe Announces Two Acquisitions in India

             Publicis Groupe Announces Two Acquisitions in India

PR Newswire

PARIS, December 7, 2012

PARIS, December 7, 2012 /PRNewswire/ --

  oiStrat, a leading integrated digital agency
  oMarketGate, a key Mumbai firm providing marketing and brand strategy
    consulting services

Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition
of two different agencies in India : iStrat, one of the country's foremost
integrated digital agencies, as well as MarketGate, a Mumbai-based strategic
business and marketing consulting firm. These acquisitions mark another step
towards fulfilling Publicis Groupe's ambitious goal of doubling its size in
India between 2010 and 2015 - part of the Groupe's commitment to strongly
boosting revenue derived from digital and fast-growing markets around the
world.

iStrat was founded in 2003 and provides solutions across all forms of digital
marketing. The agency services a broad range of prestigious clients, including
Alpha G:Corp (real estate), the Confederation of Indian Industries, Dupont
(luxury accessories), Hero Corp (motorcycles), Hindware (kitchen and sanitary
appliances), Maruti Suzuki, the NASSCOM software trade association, and
Nestlé. The agency, which is headquartered in Delhi and employs a team of 50,
provides the full range of digital communications services including
e-commerce store fronts, search engine optimization, social media, and rich
media.

MarketGate, which was founded in 2005, delivers top-flight services in
business growth planning, marketing strategy, brand positioning, portfolio
strategy, brand architecture development, and marketing skills development.
The agency's 7 consulting experts aim to rejuvenate brands and power their
growth by deploying marketing processes throughout their clients'
organizations. Clients include Colgate, Dabur (foods/personal care), General
Motors, GlaxoSmithKline, Godrej (personal care), HSBC, ICICI (financial
services/banking), Madura Garments (fashion), Mahindra & Mahindra
(automobile), MTR (foods), and Radio Mirchi Viacom.

As a part of this acquisition Publicis Groupe will also acquire MarketGate
Dimensions, a subsidiary providing research-based solutions to business,
marketing and brand issues, with offices in Mumbai, Delhi & Bangalore. Its
client list includes Glenmark (personal care), Kellogg's, Maruti Suzuki, The
Walt Disney Company and Viacom 18.

iStrat will be rebranded Publicis iStrat and will operate as a unit within
Publicis Modem, Publicis Worldwide's global digital network. Its founders
Navneet Singh Sahni (CEO) and Sonya Sahni (Head of Marketing) will continue to
lead the agency. MarketGate will retain its name and will operate within
Publicis Worldwide. It will also continue to be led by founders Shripad
Nadkarni (CEO) and Sharda Agarwal (Executive Director). Both iStrat and
MarketGate leadership will now report into Nakul Chopra, CEO South Asia for
Publicis Worldwide.

"We've recently made a number of smart, bold moves in India, and we're going
to continue doing so," declared Jean-Yves Naouri, Chief Operating Officer of
Publicis Groupe and Executive Chairman of Publicis Worldwide, during a press
conference held in Mumbai today. "Building digital capabilities is a
fundamental part of the Publicis strategy, and today's acquisition of iStrat
and the strengthening of our digital arm in this promising market is a key
step towards realizing our growth goals. In addition, MarketGate is a
fast-moving strategic outfit with strong skill-sets, an impressive range of
clients and thorough knowledge of the Indian marketand its consumers," he
continued.

"We are excited to become a part of the Publicis Worldwide network, and we
look forward to tapping into its global best practices," added iStrat
co-founders Navneet Singh Sahni and Sonya Sahni. "Today's deal will offer
richer, more diversified possibilities to both our clients and our teams. Our
experience in India's digital space, together with Publicis'considerable
know-how in brand building, will create an incredibly powerful offering for
both current and future clients."

"This is a very exciting move for all of us at MarketGate," added Shripad
Nadkarni and Sharda Agarwal. "Twinning the world-class expertise of Publicis
Groupe with our extensive experience of marketing and consultancy across all
sectors in India will make for a very powerful combination. We're passionate
about our clients, and we know that they will benefit from this move."

India is currently the world's 16^th largest advertising market, and although
the country's economic growth has slowed somewhat in 2012, it remains over 5%.
ZenithOptimedia forecasts (December 2012) advertising expenditure to increase
by 7.7% in India in 2013.

Publicis Groupe counts more than 2,500 permanent employees across India,
through the following global networks: BBH, Digitas, Leo Burnett, MSLGROUP,
Publicis Healthcare Consulting Group, Publicis Worldwide, Saatchi & Saatchi,
Starcom MediaVest Group, and ZenithOptimedia. The Groupe has been working to
increase its profile in the country, including recent acquisitions of
Resultrix (August 2012) and Indigo Consulting (April 2012). India is
currently Publicis Groupe's 13^th largest market in terms of revenue.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com| Twitter:@PublicisGroupe | Facebook:
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Viva la Difference !

Contacts

Publicis Groupe
Communication corporate
Peggy Nahmany
+33-(0)1-44-43-72-83

Investor Relations
Martine Hue
Stéphanie Atellian
+33-(0)1-44-43-65-00
+33-(0)1-44-43-74-44

iStrat
Communications
Navneet Sahney
+91-11-25572445

MarketGate
Communications
Shripad Nadkarni
+91-22-24926635

SOURCE Publicis Groupe
 
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