Sony Movie Channel Launches Multi-Platform Digital Campaign Enriching The Movie Fans' Viewing Experience For Its Network Debut

  Sony Movie Channel Launches Multi-Platform Digital Campaign Enriching The
 Movie Fans' Viewing Experience For Its Network Debut Of Box-Office Favorite
                     JULIE & JULIA Starring Meryl Streep

Campaign Includes The Julie & Julia Facebook App—a Multi-Media Interactive
Online Guide Filled with Fun Movie Trivia, Cast Information and Julia Child
Inspired Recipes From Members

PR Newswire

CULVER CITY, Calif., Dec. 7, 2012

CULVER CITY, Calif., Dec. 7, 2012 /PRNewswire/ --Sony Movie Channel (SMC)
announced today the launch of a multi-faceted digital campaign to further
enhance the viewing and social experience for fans of the blockbuster 2009
film JULIE & JULIA. The multi-platform campaign includes THE JULIE & JULIA
APP, a comprehensive application now available to Facebook users through
December 31. The immersive app, featuring multimedia content such as an
interactive recipe guide and movie trivia, has been set up as a stand-alone
tab on SMC's Facebook page at


The tablet-friendly JULIE & JULIA APP allows for easy swiping through menu
selections, which feature cast information, production stills, and an in-depth
recipe section where aspiring chefs are asked "What Do You Feel Like Making
Tonight?" The recipe section is powered by, whose members
contributed appetizer, side dish, soups/salad, main course and dessert recipes
for the app. BakeSpace is a grassroots online community and cookbook app
publishing platform for people who love to cook, swap recipes and share their
passion for all things food-related.

"A top priority for us at Sony Movie Channel is to provide the best movie
experience for our fans. With so many wonderful social tools now available,
we're able to involve our audience with our programming on a deeper level, by
providing interactive opportunities like our JULIE & JULIA Facebook app," said
Superna Kalle, general manager of Sony Movie Channel and Cine Sony Television.

To further connect with passionate film enthusiasts, SMC is offering a limited
edition JULIE & JULIA sticker to all fans that check-in to the channel on The sticker will be available from December 5 until December 31.

This campaign was created to promote the network's debut of JULIE & JULIA on
Friday, December 7. The film is airing back-to-back that night at 8:00 PM
E/5:00 PM P and 10:30 PM E/7:30 PM P. It will also air Tuesday, December 18 at
10:00 PM E/7:00 PM P as part of a tribute to the film's director, producer and
writer, the acclaimed Nora Ephron. JULIE & JULIA was Ephron's final film
before passing in June 2012. Viewers can watch JULIE & JULIA again on December
23 at 10:00 PM E/7:00 PM P and December 24 at 9:30 AM E/6:30 AM P.

Ephron, who admits to being obsessed with food, was able to feature her
passion in this film, recreating some of Julia Child's most famous entrees
from her iconic cookbook, Mastering the Art of French Cooking. The book plays
a key role in the plot, as food blogger Julie Powell (Amy Adams) attempts to
cook each of Child's (Meryl Streep) recipes, while chronicling her progress
over the course of a year. Preceding JULIE & JULIA, SMC will broadcast THIS IS
MY LIFE, Ephron's directorial debut from 1992.

SMC prides itself in providing the most engaging and entertaining viewing
experience for the Hollywood film fan. The network's visionary tagline, Films
with Benefits, encompasses all representative parts of the network. These
Benefits include a commitment to delivering digital content innovatively and
on preferred viewing platforms. THE JULIE & JULIA APP is the latest in a
continued stream of digital offerings from SMC. The network plans to deliver
similar content on a regular basis.

About Sony Movie Channel
Sony Movie Channel is the first U.S. multi-platform television network from
Sony Pictures Television created specifically for theHollywoodmovie
fan.Offering uncut and theatrical releases in stunning high definition, Sony
Movie Channel showcases titles from Sony Pictures' vast library including
award-winning features, cult favorites, family comedies and gripping dramas.
Programming is selected from more than 3,500 Sony Pictures films, which
collectively have received 184 Academy Awards including 12 for Best Picture.
Sony Movie Channel is available on DISH Network, DIRECTV and AT&T U-Verse TV
on linear as well as on authenticated VOD and online platforms. For more
information, visit, Facebook and/or Twitter @SonyMovieCh.

SOURCE Sony Movie Channel

Contact: Cindy Ronzoni, Social Spread Media, +1-310-880-1961,, @cindyronzoni
Press spacebar to pause and continue. Press esc to stop.