LiveWire Energy(TM) Chews Now Available in Select Albertson's

LiveWire Energy(TM) Chews Now Available in Select Albertson's Stores
Throughout Southern California and Nevada 
ANAHEIM, CA -- (Marketwire) -- 12/07/12 --  LiveWire Ergogenics, Inc.
(OTCBB: LVVV), announced today that its popular LiveWire Energy(TM)
chews are now available at 50 select Albertson's stores throughout
southern California and Nevada. The major grocery chain is featuring
LiveWire Energy(TM) chews in specially designed product towers
located at checkout stands, a premium high-traffic location for
retail sales. 
LiveWire Ergogenics, Inc. recently announced a major new marketing
initiative in response to the continued rapid expansion of the
company's distribution and retail channels. The initial rollout of
LiveWire Energy(TM) chews at Albertson's supports these new marketing
Albertson's is a wholly owned subsidiary of SuperValu Inc. of Eden
Prairie, Minnesota, one of America's largest grocery retailers.
SuperValu is also a major distributer of products to thousands of
independent grocers. SuperValu's banners include ACME, Cub Foods,
Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw's, Shop 'n Save,
Shoppers Food and Pharmacy, Star Markets, and Save-a-Lot. 
LiveWire Energy chews are portable and pocket-sized. They provide an
alternative to energy drinks or shots, offering consumers with an
action-packed lifestyle a quick, premium flavored energy boost
anywhere, anytime. The chews are made from a proprietary blend of B
vitamins and advanced caffeine that is low in sugar, calories and
carbohydrates. Eating one LiveWire provides a similar boost as a
large cup of coffee. LiveWire Energy chews are not gum but they have
a compactness similar to gum that allows anyone on the run to take it
with them for a quickly available boost in energy. 
About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy(TM)
 LiveWire Energy(TM) chews are manufactured in Anaheim,
California by LiveWire Ergogenics, Inc., the first company to market
a full-flavored, soft "energy" chew packed with both B vitamins and
up to 120 mg of time-released caffeine. 
Designed for consumers with an action-packed lifestyle, LiveWire
Energy(TM) chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg caffeine),
Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint
Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon
Fire (90 mg caffeine), and Coffee (100 mg caffeine).  
LiveWire Ergogenics, Inc. was formed in 2008 and its products are
available for purchase at thousands of retail outlets nationwide or
are available online at: 
For additional information:
 Telephone: 877.678.7169
 Investor Information visit 
Safe Harbor Forward-Looking Statements
 To the extent that statements
in this press release are not strictly historical, including
statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future
financial conditions, future collaboration agreements, the success of
the Company's development, events conditioned on stockholder or other
approval, or otherwise as to future events, such statements are
forward-looking, and are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. The
forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to
differ materially from the statements made. 
John Davenport
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