New Car Buyers Rank The Kia Sorento And Sportage As The Best Value In Their Segments In Newly Released Consumer Survey

 New Car Buyers Rank The Kia Sorento And Sportage As The Best Value In Their
                  Segments In Newly Released Consumer Survey

Fast-Growing Automakers'[1] Popular Crossovers Top the Small and Medium SUV
Segments in Strategic Vision's Total Value Index® Study

- Sorento and Sportage combine world-class design, quality, safety and
technology features with a low cost of ownership

- Study finds vehicles with innovation have the highest value among buyers

PR Newswire

IRVINE, Calif., Dec. 7, 2012

IRVINE, Calif., Dec. 7, 2012 /PRNewswire/ --Kia Motors America (KMA) is one
of the fastest-growing car companies in the U.S., and its two popular
crossover utility vehicles have acquired an impressive collection of awards
and accolades from industry observers. This week, the brand's two CUVs
received a different type of recognition when Strategic Vision revealed that
new car buyers identified the 2013 Sorento and 2013 Sportage as the number one
ranked vehicles in Total Value in the Medium and Small SUV segments,
respectively, in the research firm's latest Total Value Index^® (TVI) study.

More than 350 new vehicles were vetted and over 77,000 buyers who purchased
models from September 2011 to June 2012 were surveyed to compile Strategic
Vision's 16^th annual TVI study, which revealed that quality and innovation
shaped buyers' opinion of overall values. "The result shows that innovation
is the strongest single predictor of which cars, brands and corporations are
seen as the best value, or 'Total Value' in our study," stated Alexander
Edwards, president of Strategic Vision.

"Kia takes great pride in advancing value to new levels of sophistication, and
Strategic Vision's 'Total Value' recognition is gratifying because it is based
on feedback from Sorento and Sportage customers," said Michael Sprague,
executive vice president, marketing & communications, KMA. "This honor speaks
to Kia's goal of producing cars that are not only affordable but also dynamic
in terms of their design, performance and cutting-edge technology attributes."

The Sorento combines fun and functionality in a refined and value-minded CUV
with impressive power. Kia's longest running nameplate, the Sportage, offers
design and performance in a compact CUV with modern amenities and a
fun-to-drive personality.

Kia's Unprecedented Growth

Kia Motors is one of the world's fastest moving global automotive brands; from
2009-2011 Kia launched more new vehicles in the U.S. than any other automaker,
and under the guidance of chief design officer Peter Schreyer earned a
reputation as an industry leader in automotive styling. Kia Motors America's
full line of fun-to-drive cars and CUVs has earned critical acclaim and
dramatically increased consumer awareness, perception and consideration for
the brand. In 2011, KMA recorded its 17th consecutive year of market share
growth, thanks in part to the largest increase of any major brand in perceived
quality[2] and the industry's highest brand loyalty ranking[3]. Kia's
U.S.-based manufacturing facility in West Point, Georgia – KMMG – is
responsible for the creation of more than 10,000 plant and supplier jobs and
builds two of the company's best-selling vehicles in the U.S. – the Sorento
CUV and Optima midsize sedan*. Kia's value and technology-laden lineup also
includes the Sportage compact CUV, Soul urban passenger vehicle, Optima
Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup
two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About the 2013 Sorento

The 2013 Sorento incorporates all of the comforts of Kia's signature crossover
utility vehicle with the functionality consumers have come to expect. Built
at Kia Motors' U.S. manufacturing plant in West Point, Georgia, the Sorento
can be powered by any one of three capable engines including a robust
3.5-liter V6 engine with sportmatic shifting. The Sorento also offers
optional All-Wheel Drive, third-row seven-passenger seating, Bluetooth^®[4],
SiriusXM radio[5], Infinity^®[6] surround sound and Kia's UVO powered by
Microsoft^® voice- activated infotainment and communication system[7]. The
refined and value-minded 2013 Sorento is offered at a starting MSRP of
$23,150[8].

About the 2013 Sportage

The 2013 Kia Sportage offers value-, image- and safety-conscious consumers a
striking design and a standout combination of fun-to-drive performance, the
latest in-vehicle technologies, and an abundance of comfort, convenience and
safety features all at a tremendous value. The sleek and modern Sportage is
available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260
horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of
available technology features, including Kia's all new UVO Powered by
Microsoft^®hands-free, voice-activated infotainment system. The 2013
Sportage features a starting MSRP of $19,000[9].

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S. [10] Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

About Strategic Vision

Strategic Vision is a research-based consultancy with over thirty-five years
of experience in understanding the consumers' and constituents'
decision-making systems for a variety of Fortune 100 clients, including most
automotive manufacturers. Its unique expertise is in identifying consumers'
comprehensive motivational hierarchies, including the product attributes,
personal benefits, value/emotions and images that drive perceptions and
behaviors.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

*The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo
are built in the United States from U.S. and globally sourced parts.

[2] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[3] Source: Experian Automotive Q2 2011 market analysis.

[4]The Bluetooth^®word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth^®wireless technology enabled cell phone is required to use
Bluetooth^®wireless technology.

[5]  Sirius services require subscriptions, sold separately after 3-month
trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.

[6] Infinity is a registered trademark of Harman International Industries,
Incorporated.

[7]UVO is optional equipment and available with select packages.Microsoft
is a registered trademark of Microsoft Corporation in the United States and/or
other countries.

[8] MSRP for Sorento LX excludes $800 destination and handling fee, title,
taxes, license, options and dealer charges. Actual prices set by dealer and
may vary.

[9] Starting prices for Sportage bases are manufacturer's suggested retail
price (MSRP), which excludes $800 destination and handling fee, title, taxes,
license, options and dealer charges. Actual prices set by dealer and may vary.

[10] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, 949.468.4813, smckee@kiausa.com, Jay Joyer, Zeno Group
for Kia Motors America, 949.370.0368, jay.joyer@zenogroup.com
 
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