BlackAmericaWeb.com and Reach Media Partners With Interactive One's Rapidly
Expanding Studios Roster
Interactive One's newest business division will host BlackAmericaWeb.com on
its platform as well as collaborate on the site's marketing and editorial
NEW YORK, Dec. 7, 2012
NEW YORK, Dec. 7, 2012 /PRNewswire/ --Leading urban digital media company
Interactive One announces a content, sales and marketing partnership for
BlackAmericaWeb.comwith website parent company Reach Media and the website
founder Tom Joyner. The partnership will be managed by Interactive One
Studios, the company's business unit that leverages Interactive One's deep
knowledge of the digital landscape and offers product, technology, content,
advertising sales and marketing services to digital publishers wishing to
increase revenue, provide more robust content, and amplify traffic to their
(Logo: http://photos.prnewswire.com/prnh/20111109/PH03195LOGO )
BlackAmericaWeb.com willmigrate to the Interactive One proprietaryplatform
and leverage Interactive One'seditorial content, audience and marketing.
Reach Media will benefit from Interactive One's experienced programming team
and state-of-the-art technology. Reach will also work with Interactive One to
expand its sales opportunities – taking their premium brand offering to
Interactive One's breadth of digitaladvertising partners.
"Having Reach Media as a Studios partner is a terrific opportunity," said Tom
Newman, President of Interactive One. "This relationship combines our
expertise in digital with their tremendous brand, content, and offline
Reach Media, partially owned by Interactive One's parent company Radio One,
was founded by leading syndicated urban radio host Tom Joyner and comprises
various broadcast and live event initiatives as well as the website
BlackAmericaWeb.com. BlackAmericaWeb is the digital home to The Tom Joyner
Morning Show, the Allstate Tom Joyner Family Reunion and various offline
"Collaborating with Interactive One means more enriching digital content for
listeners of the Tom Joyner Morning Show and readers of BlackAmericaWeb," said
David Kantor, Reach Media CEO. "We look forward to expanding our relationship
within the Radio One family through this new partnership."
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black
Americans and Latinos each month. With approximately 3 billion annual page
views on its suite of sites, the company has become the definitive online
resourcefor the urban community through its suite of social, content and
radio sites such as the iconicBlackPlanet (www.BlackPlanet.com), the newly
launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), andthe new BlackPlanet
RADIO (www.BlackPlanetRadio.com),the digital industry's first social radio
website created fortheAfrican American community. Interactive One is also
home to several leading content sites including: NewsOne (www.NewsOne.com),
which provides up to the minute, comprehensive coverage of newsworthy events
relevant to Black Americans across the country and the world; TheUrbanDaily
(www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for
what's hot online, on the airwaves, in theaters, and on the street;
HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for
today's Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the
mind, body and spirit; and ZonaDeSabor, an entertainment news website
targeting young, urban Latinos (www.ZonaDeSabor.com).
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio
One's existing portfolio of media companies targetingBlack Americans. Since
its launch, Interactive One has quickly become the #1 online platform for the
African American and urban community.
ABOUT REACH MEDIA, INC.
Reach Media, Inc. was founded in 2003 by Tom Joyner and David Kantor. It is a
cross-platform media company featuring radio, online, events and initiatives
relevant to the African-American community. The company provides the nation's
#1 syndicated urban morning show, The Tom Joyner Morning Show, which airs in
more than 105 markets reaching nearly 8 million listeners, distinguishing
itself over the years as continuously giving back to its audience with quality
programming, highly popular promotions, special events and philanthropy.
Joyner's website, BlackAmericaWeb.com, has more than 1.5 million registered
users and delivers news with exclusive reports as well as interactive elements
with on demand audio. Reach Media, Inc. also executes The Allstate Tom Joyner
Family Reunion, The Tom Joyner Foundation Fantastic Voyage Cruise and Tom
Joyner's Take a Loved One to the Dr. Day health initiative.
SOURCE Interactive One
Contact: Natarsha Gilliard, +1-646-695-3814, NGilliard@interactiveone.com; or
Martin Raab, +1-972-371-5810, Marty.Raab@ReachMediaInc.com
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