Famous Footwear Launches Voices of Victory Campaign Aimed at Setting Guinness World Record

Famous Footwear Launches Voices of Victory Campaign Aimed at Setting Guinness
                                 World Record

Holiday Greeting Campaign Seeks to Raise Money for March of Dimes

PR Newswire

ST. LOUIS, Dec. 7, 2012

ST. LOUIS, Dec. 7, 2012 /PRNewswire/ -- Famous Footwear, a division of Brown
Shoe Company (NYSE:BWS) is spreading holiday cheer with their latest campaign,
Voices of Victory. The Facebook app is live at Facebook.com/FamousFootwear and
will give Facebook fans the opportunity to customize a free singing holiday
greeting card to share with friends and family. Participants will also help
Famous Footwear attempt to reach its goal of breaking the Guinness World
Record for Most Contributions to a Greeting Card. If the record is broken,
Famous Footwear will donate $10,000 to the March of Dimes.

"Famous Footwear's Voices of Victory campaign gives families and communities a
fun, easy way to come together during the season of giving," said Will Smith,
senior vice president of retail marketing for Famous Footwear. "Facebook is a
favorite way to stay in touch during this busy time of year, and the campaign
lets participants spread the holiday spirit and a little bit of style while
hopefully scoring a $10,000 victory for a great organization, the March of

To send your singing holiday greeting card, visit Facebook.com/FamousFootwear
and click on the Voices of Victory tab. Here is how it works:

  oLike Famous Footwear's Facebook page
  oClick on the Voices of Victory tab
  oCustomize and style characters, including wardrobe and Famous Footwear
    shoes for their singing debut
  oChoose a festive song and scene
  oShare with friends and family

For joining in on the fun, participants will also receive a coupon and the
chance to win a $100 gift card that will be given away each week of the
campaign, through January 1, 2013. Winners can redeem their prizes on Famous
Footwear's selection of famous brands and the latest styles at the best
prices. Score victories big and small this holiday season.

Visit Facebook.com/FamousFootwearfor more details.

About Brown Shoe Company
Brown Shoe Company is a $2.6 billion, global, footwear company that puts
consumers and their needs first, by targeting the strategic Family, Healthy
Living and Contemporary Fashion platforms. We have more than 130 years of
experience, passion and product innovation, and when it comes to Family,
Famous Footwear is the leading, branded footwear retailer. We're an authority
in casual and fitness footwear, and each year, more than 110 million consumers
visit our 1,100 stores and Famous.com for nationally recognized brands and the
latest styles at a value. Visit brownshoe.com to learn more about us. Brown
Shoe Company: feel good and live better... feet first!

Wendy Segal, Nunez PR Group

SOURCE Famous Footwear
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