Superior Grocers Joins Forces with Nestle USA to Donate $152,000 to Local Schools in Southern California

  Superior Grocers Joins Forces with Nestle USA to Donate $152,000 to Local
                        Schools in Southern California

Superior Grocers, one of the largest independent supermarket chains in
Southern California, has partnered once again with Nestle USA to continue its
commitment to education in Southern California. In an effort to support local
schools, Superior Grocers and Nestle USA's school donation partnership will
award a total of $152,000 to 132 local schools and $20,000 to the National
Guard Youth Foundation.

PR Newswire

LOS ANGELES, Dec. 7, 2012

LOS ANGELES, Dec. 7, 2012 /PRNewswire/ -- Superior Grocers, one of the largest
independent supermarket chains in Southern California, has partnered once
again with Nestle USA to continue its commitment to education in Southern
California. In an effort to support local schools, Superior Grocers and Nestle
USA's school donation partnership will award a total of $152,000 to 132 local
schools, each school receiving $1,000 and $20,000 to the National Guard Youth
Foundation.

School representatives from the awarded schools and representatives from the
National Guard Youth Foundation will be attending a special ceremony to be
held on Friday, December 7, 2012 at the Superior Grocers store in Montebello,
CA.

Nestle USA and Superior Grocers started their school donation partnership in
2009 to ensure their shared commitment to supporting healthy families
benefitted the grocery chain's area schools. Since then, more than $450,000 in
combined funds, school supplies and books have been donated to Southern
California schools.

"Nestle is committed to helping families eat healthy by providing healthier
food and beverages while helping to further children's health education by
supporting local schools," said Vanessa Rivera, manager, Multicultural
Marketing Communications, Nestle USA.

Nestle's contribution is awarded under its integrated consumer and shopper
multi-brand program El Mejor Nido ("Create the Best Nest"). Nestle launched
the multi-brand program in 2011 to better connect with U.S. Hispanic families,
using Nestle's nutrition, health & wellness expertise to help Hispanic
consumers nurture a fulfilling family life.

This program is well received by the community and the funds will help further
student's nutrition, health and wellness education, helping them achieve
academic potential, physical and mental growth, and lifelong health and
well-being.

"At Superior, we are committed to establishing a special connection with our
customers throughout Southern California," said Phil Lawrence, chief operating
officer of Superior Grocers. "We partner with caring companies like Nestle, to
help generate donations that benefit our communities' schools."

"Superior Grocers values the importance of the community's vitality and
educational programs," said Mimi Song, president & CEO of Superior Grocers.
"We are active partners in the communities we serve and will continue to
support the improvement of education throughout Southern California."

A special ceremony to award these donations to school representatives will be
held on Friday, Dec.7, 2012 at 10 a.m. The event will take place at the
Superior Grocers' store location at 1201 W. Whittier Blvd, Montebello, CA
90640.

About Superior Grocers
Superior Grocers is an independent Supermarket chain serving Southern
California with 39 stores in Southern California. It prides itself on
providing Superior Quality, Superior Savings and Superior Value to the
communities that it serves. Superior Grocers also believes in hiring from
within its communities of service and to promote employees to management
positions from within its own ranks. For more information about Superior
Grocers, please visit www.superiorgrocers.com.

About Nestle
Named one of "The World's Most Admired Food Companies" in Fortune magazine for
fifteen consecutive years, Nestle provides quality brands and products that
bring flavor to life every day. From nutritious meals with Lean Cuisine® to
baking traditions with Nestle® Toll House®, Nestle USA makes delicious,
convenient, and nutritious food and beverage products that make good living
possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle
USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey,
Switzerland — the world's largest food company with a commitment to Nutrition,
Health & Wellness — with 2011 sales of $94 billion. For product news and
information, visit Nestleusa.com or NestleNewsroom.com.

SOURCE Superior Grocers

Website: http://www.superiorgrocers.com
Contact: Natalia Herrera, +1-212 219-0321, nherrera@formulatin.com
 
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