Penske Media Corporation, Variety, and Machinima Announced as 2013 D.I.C.E. Summit and Awards Show Partners

 Penske Media Corporation, Variety, and Machinima Announced as 2013 D.I.C.E.
                       Summit and Awards Show Partners

PR Newswire

CALABASAS, Calif., Dec. 6, 2012

Multi-Year Deal between Academy of Interactive Arts and Sciences and PMC to
Co-Produce Annual D.I.C.E. Summit and Awards Show, Distribute Exclusive
Content throughout the Year;
Machinima to Live Stream 2013 Awards Show

CALABASAS, Calif., Dec. 6, 2012 /PRNewswire-USNewswire/ -- The Academy of
Interactive Arts & Sciences (AIAS) today announced a multi-year, exclusive
partnership with Penske Media Corporation (PMC), a leading digital media and
publishing company, to co-produce the annual D.I.C.E. (Design, Innovate,
Communicate, Entertain) Summit and Awards program. Through the partnership,
AIAS will also collaborate with PMC's entertainment publication Variety on
video game industry-related content. Additionally, AIAS and PMC revealed one
of the top entertainment networks on YouTube, Machinima, has signed on to live
stream the 16^th annual D.I.C.E. Awards show. The D.I.C.E. Summit and Awards
program, which draws the brightest and most influential interactive
entertainment industry leaders, takes place Feb. 5 – 8, 2012, at The Hard Rock
Hotel and Casino Las Vegas.

With brands across the web, television, mobile and social channels, PMC brings
extensive expertise gained from blending traditional entertainment brands,
emerging lifestyle brands, and breakout awards shows with new interactive
technologies and programming. In the new partnership, PMC will work
hand-in-hand with the Academy to enhance the D.I.C.E. Awards show experience
to better reflect and celebrate the interactive industry's tremendous growth,
and expansion onto new platforms. PMC will also stream D.I.C.E. Summit
sessions live, and share exclusive AIAS content throughout the year via their
extensive YouTube network. Kicking off with the upcoming D.I.C.E. Summit,
AIAS also will work with PMC's Variety to expand its coverage of the video
games business in order to spotlight the growing influence and importance of
the art and craft of the interactive industry. PMC brands - Variety, Deadline,
TVLine, Movieline, BGR and Hollywood Life – reach over 113 million monthly
unique US visitors and are ranked number 43 on Comscore (as of September

"PMC has a compelling grasp of traditional and new media industries that will
help elevate the D.I.C.E Summit and Awards show to the next level to celebrate
the best our industry has to offer – from console to PC to mobile games. With
their recent acquisition of Variety, we're thrilled to work with them to
expand coverage of the video games business," said Martin Rae, President,
Academy of Interactive Arts & Sciences. "And now with Machinima on board to
support our awards show with their creative staff, original programming, and
network of YouTube affiliates and directors, this will be an exciting year for
AIAS and our members." 

"We've been eager to expand our entertainment coverage to the gaming industry,
but waited for the right opportunity to enter this ascending
marketplace—forging a long-term partnership with the AIASfor the 2013
D.I.C.E. Summit and Awards is the perfect way for PMC to make such an
entrance, and we're thrilled with the opportunity,"said Jay Penske, PMC
Founder, Chairman, and CEO. "Since our founding in 2004, we've watched video
games become a multi-billion dollar industry and a hugely influential
contributor to the entertainment industry as a whole. Through all of our
branded channels and media platforms, including our premier entertainment
trade Variety, we'll be providing the coverage and attention that the gaming
industry has deserved for years–as such an incredibly important part of the
entertainment ecosystem."

"The D.I.C.E. Awards are a huge staple among the gaming community, and
Machinima is proud to be the exclusive online destination for the show," said
Allen DeBevoise, Chairman, Co-Founder, and CEO of Machinima. "Our network of
content creators, combined with our millions of viewers, are a perfect match
for the established D.I.C.E. brand and event."

Machinima, which boasts 253 million visitors each month (as of October 2012),
and 2.3 billion video views per month, will deploy dozens of YouTube
broadcasters to cover the D.I.C.E Awards show on February 7, 2013, (at The
Joint in the Hard Rock Hotel and Casino Las Vegas) with engaging interactive
content, exclusive features and retrospectives with The Road to D.I.C.E., as
well as interviews with industry luminaries to excite the millions of video
game fans who tune into their original online shows each week.

Nominees for the 16^th D.I.C.E. Awards will be announced the week of January
21, 2013. Registration for the 2013 D.I.C.E. Summit and the 16^th D.I.C.E.
Awards is open at

About the Academy of Interactive Arts & Sciences:
The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a
not-for-profit organization whose mission is to promote, advance and recognize
the outstanding achievements in the interactive entertainment industry
worldwide. The Academy conducts its annual awards show, the D.I.C.E. Awards,
to celebrate and honor creative accomplishments in the field. To further
enhance awareness of the Academy's vision, the organization created the
D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit in 2002, a once
yearly conference dedicated to exploring approaches to the creative process
and artistic expression as they uniquely apply to the development of
interactive entertainment. With more than 22,000 members, including
Electronic Arts, Microsoft, Sony, Nintendo, Google, Bethesda Game Studios,
Ubisoft, Epic Games, Double Fine, Gearbox Software, Nexon and Insomniac Games,
among others. More information can be found at and Follow the Academy on Twitter, Facebook, LinkedIn
or Google+.

About Penske Media Corporation (PMC)
PMC is a leading digital media and publishing company founded by Jay Penske in
2004. Today, PMC engages with audiences across the web, television, mobile,
print and social media—reaching more than 113 million consumers monthly
according to Comscore. PMC owns a unique and growing portfolio of lifestyle
brands that provide the web's best original content in categories including
entertainment, sports, breaking news, media, finance, tech, health, shopping,
fashion, beauty, and automotive. PMC Studios, Deadline, Variety, OnCars,
HollywoodLife, ENTV,, Movieline, TVLine, BGR, AwardsLine, Young
Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are
all part of the expanding PMC portfolio. For more information on PMC and its
brands, please visit: or its digital properties directly.

About Variety
Variety is the leading publication for business entertainment news, recognized
and respected throughout the world of show business. The Variety Group – Daily
Variety, Daily Variety Gotham, Variety,, LA 411, NY 411, and
Variety Insight – are owned by Variety Media, LLC, a division of Penske
Business Media, and a subsidiary of Penske Media Corporation.

About Machinima
Machinima is the dominant video entertainment network for young males around
the world. The number one entertainment channel on YouTube, Machinima serves
over 2.3 billion video views per month, and reaches over 253 million viewers
monthly. Machinima's global network is the best place for gaming content. The
network features official publisher content, gameplay videos, scripted series,
and original content, including weekly and daily shows, all aimed at the
coveted 18-34 year old male demographic. The company is backed by MK Capital,
and Redpoint Ventures, and is headquartered in Los Angeles, California.

SOURCE Academy of Interactive Arts & Sciences

Contact: Sean Maggard, Zebra Partners, For AIAS, +1-214-267-9001,, Lauren Gullion, PMC, For PMC, +1-310-484-2540,, Kat Jones, Machinima, Inc.,For Machinima, +1-323-872-5335,
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