Hasbro Announces Quarterly Cash Dividend on Common Shares

  Hasbro Announces Quarterly Cash Dividend on Common Shares

           Company Accelerates February 2013 Dividend Payment Date

Business Wire

PAWTUCKET, R.I. -- December 06, 2012

Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has
declared a quarterly cash dividend of $0.36 per common share. The dividend
will be payable on December 28, 2012 to shareholders of record at the close of
business on December 17, 2012. The Board decided to accelerate the payment of
the Company’s regular quarterly dividend, which is normally paid in
mid-February, and this accelerated dividend is being paid in lieu of the
February 2013 dividend.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at
www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

HAS-D

Contact:

Hasbro, Inc.
Investor Relations
Debbie Hancock, 401-727-5401
or
News Media
Wayne S. Charness, 401-727-5983