New National Survey from Samsung of Holiday Cooks Reflects on Thanksgiving Meal and Looks Ahead to the Rest of the Season

  New National Survey from Samsung of Holiday Cooks Reflects on Thanksgiving
  Meal and Looks Ahead to the Rest of the Season

Almost 9 in 10 Would Host Holiday Meal Again Despite the Challenges; Samsung’s
   Holiday Online Resource Ensures Hosting Success in Planning, Cooking and
                                   Cleaning

Business Wire

RIDGEFIELD PARK, N.J. -- December 06, 2012

With Thanksgiving leftovers finally eaten and homes (temporarily) back in
order, holiday cooks are taking a breather before plunging back into the
end-of-the-year marathon. A new national survey commissioned by Samsung
Electronics America, Inc., America’s fastest growing major home appliance
brand, and conducted online by Harris Interactive in November among U.S.
adults^1, reflects on the Thanksgiving meal and takes a look at the rest of
the season ahead.

The vast majority of holiday cooks have plenty of positive things to “gobble”
about and clearly love what they do, as 88% plan to host all over gain in the
near future or next year. But not surprisingly, given the amount of time and
work required, 66% of US adults who cooked a Thanksgiving meal admitted to
having some regrets with how they pulled off the meal. Number 1 on the list is
timing the meal correctly (21%), followed by not enough advance planning (16%)
and too much time spent hand-washing dishes (15%).

The Make Your House Work for the Holidays  program brought to you by Samsung
features ideas, inspiration and smart product innovations to turn holiday
regrets into hosting success in the areas of planning, cooking and cleaning.
So for holiday cooks who had issues with meal timing, the hub features a
multi-dish timer tool to keep the meal in sync. It also offers advanced
planning assistance with helpful menu guides, pantry checklists and table
setting maps, as well as a guide to items that should go in the dishwasher and
those that should be hand washed.

With the first big holiday meal under their belt and less than a month to go
until New Year’s, consumers are already looking ahead to a very busy December,
sizing up the challenges ahead, and thinking about best ways to approach them.

Plan Ahead? Many Don’t

Although you would think that planning ahead would be a crucial step for
holiday cooks, close to half (45%) don’t actually do it. The non-planners run
the gamut from “winging it” (10%), to asking guests to bring dishes (14%),
having a drink to calm their nerves (7%) or to having absolutely no game plan
at all (7%). Just 2% of cooks actually do a holiday meal test run.

Tis the Season for Guests in the Kitchen

One of the biggest challenges for holiday cooks can be how to handle holiday
guests who gather in the kitchen during meal preparation time. In fact, 45
percent say they put people to work chopping vegetables, loading dishes, and
setting the table; and 47 percent roll out snacks, drinks and conversation as
they love the company. There’s also a fine line between guests in the kitchen
and “meddlers” looking over their shoulder. More than half (60%) complained of
being closely watched while cooking – with spouse/partner/significant other
topping the list, followed by mother/mother-in-law, other family members and
sibling.

When it comes to cooking, over half (52%) of holiday cooks want an oven that
is fast, efficient and able to multi-task at the top of their holiday wish
list. Samsung’s Flex Duo Oven (FE710DRS) reduces your stress and increases
your options by preparing two dishes at two different temperatures, from one
large capacity oven.

To the Grocery Store We Go, But Where To Put all the Food?

The sheer amount of holiday grocery shopping and groceries can also be a
challenge. Almost 4 in 5 (78%) of holiday cooks will make themselves or have
someone else in the household make up to three trips to the store and 22
percent will make four or more. Samsung’s LCD Refrigerator with apps
(RF4289HARS) includes an Epicurious app that provides a shopping list to cook
all your favorite recipes.

Once the groceries are home, where to put them? The refrigerator, of course.
But when faced with a shortage of space in the fridge, one third (31%) of
holiday cooks will throw out older groceries to make room for new -- which
raises the question of just how much good food will be wasted during the
holidays? The most desperate among us (7%) have even resorted to asking
neighbors to temporarily store groceries in their refrigerators. Holiday
leftovers only add to the space crunch, with one third (33%) of those who host
holiday dinners and have leftovers indicating they would store them in the
refrigerator/freezer. Samsung’s 31.6 cu. ft. French Door Refrigerator
(RF323TEDBSR) is the perfect solution for space-challenged holiday cooks. It
is the largest in its class with enough room for 32 bags of groceries.

For additional information regarding Samsung Home Appliances, including press
releases, video content and product images, please visit
www.samsung.com/newsroom.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics, IT and home appliance
products, including HDTVs, home theater systems, digital imaging products,
notebook PCs, tablets, refrigerators and washing machines. A recognized
innovation leader in consumer electronics design and technology, Samsung is
the market leader for HDTVs, French-door refrigerators and front-load washers
in the U.S. Please visit www.samsung.com for more information.

Survey Methodology

This survey was conducted online within the United States by Harris
Interactive on behalf of Samsung Home Appliances from November 16th - 20th,
2012 among 2,324 adults ages 18 and older; of whom 1,758 indicate that they
cook any holiday meals. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting variables,
please contact Simone McDermid at Current smcdermid@talktocurrent.com.

^1 Harris Interactive 2012 - all data in this press release was conducted
online by Harris Interactive in November 2012. Refer to boilerplate for full
methodology

Contact:

Current for Samsung Electronics America
Simone McDermid, 212-445-8456
smcdermid@TalktoCurrent.com